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As Community and Brand manager, Ann Smarty’s work is focused on both regularly contributing to the Internet Marketing Ninjas blog and serving as an internal SEO resource for the team. Ann Smarty has been involved in various high-profile roles in the SEO industry for more than seven years. Her background includes working as Editor-in-Chief at Search Engine Journal and being a regular columnist at some of best-known Internet Marketing online publications including SEOmoz, Mashable, Social Media Examiner and more. Ann's search and social experience ranges from content creation and social media marketing to SEO reporting and consulting. Ann's expertise in Internet Marketing tools also helps in internal tool development and testing process.
I have been working in various areas of the Internet Marketing for 6 years. I come from Ukraine where I got a degree in English and German.
I started working in SEO field when still in high school: All I needed was a part-time job to train my English knowledge. I never thought that was going to be my career...
I have never had to look for a job ever since.
I have always enjoyed learning English and writing and thus I have found huge passion in SEO blogging. I have blogged in English (which is not my native language) for 4 years and have become a well known SEO authority and writer.
I've blogged on my personal blog seosmarty.com. I've also been a guest author at the most prominent Internet marketing blogs including SEOmoz, Mashable, Social Media Examiner etc. I've been interviewed for multiple blogs and books. I am contributor for Search Marketing Standard magazine, a premium online marketing publication delivered via print.
Throughout my Internet marketing career I've been involved in all sorts of related tasks and projects: I have a huge experience in team building (I managed teams both in-house for a Ukrainian company and from abroad as a Director of the large department in the U.S. company).
I have been successfully engaged in social media marketing as well and have built highly-networked and influential online presence and personal brand.
Currently I've joined Internet Marketing Ninjas as the Community and Branding Manager. My work is focused on both regularly contributing to the Internet Marketing Ninjas blog and serving as an internal SEO resource for the team.
My main goal is to to turn our blog into the leading free Internet marketing resource uniting SEO experts from all over the world.
I am also going to help operate all the communities we own: DevShed forums, Cre8site forums and WebmasterWorld forums.
Speaker: Ann Smarty • Location: Salon F
Speaker: Ann Smarty • Location: Salon C
Ann is a genius in her own right. Her deep insight on online marketing has enabled her to carve a niche for herself within the industry. Widely respected, and acknowledged as one of the sharpest brains in SEO, Ann is a delight to work. Being a fantastic colleague and a super person comes naturally to her.
Rajiv Karran, Production Manager, BlueGlass Interactive, Inc.
It isn't just that Ann is very knowledgeable--which she is--but she's a great person to work with too: she shares her expertise freely and is always pleasant to be around online. Rare combination! Ann is also a superb team leader. It looks effortless when she gets everyone to do what they need to be doing, but anyone who has ever managed a team knows how difficult it is. She's great at what she does.
Patricia Skinner, Contributing Writer, Search Engine Journal
Google Authorship is one of the most actively discussed SEO trends today. Apart from being (hopefully) a good tool for protecting your copyright and defending against scrapers and resellers, Google Authorship is expected to be behind the future of rankings. There are a few good tools that you can use to be on top of this SEO trend. 1. Structured Data Tool Test the structured data of any page using…
Ah, Google… they have taken over everything on the web, haven’t they? Once upon a time, they were nothing but a simple Beta engine on a university server, with a unique algorithm and big dreams. Now they dominate the Internet to the point of it being next to impossible to get away from them. Come on, who really uses Bing? Who doesn’t watch YouTube? Who doesn’t have a Gmail account?…
While the open source nature of the Internet is continuing, and in many ways expanding thanks to developers efforts and demand, it isn’t always easy to find something that is truly covered under creative commons licensing. This is because a lot of sites or businesses will offer something for ‘free’, and that is mistaken for CC work. But it isn’t, it is just paid for in different ways, such as…
There are quite a few uses of text-only browsers: Quickly check if links are visible and can be crawled (and which of them comes on top of the page) Use the tools to test the accessibility of your pages Use the tools for clutter-free browsing and reading (Text-only browsers eliminate all images, video, audio and anything that might be distracting to the average user) Use the tools as “SEO” browsers…
Since I discovered the joys of reverse image searching as well as various reverse image search tools, it has actually sparked my creativity giving me more and more ideas where it may come in handy. Here are five ways to use reverse image search for your own benefit. 1. Finding Original Sources (& Duplicate Content) In many (sad) cases a guest contributor would just re-write someone else’s article and never…
We all know how making the good first impression is important for everything; in search and social marketing a search snippet is what makes that first impression. A snippet is what we first see in search results and social media streams, it’s what makes us click or re-share… Since many people don’t realize what a search and social snippets consist of, here’s an all-in-one guide for you to hand to…
Very often you don’t need to do any additional research to find the bright content idea or discover a great keyword: All you need is a different way to organize things! Today’s tools are doing just that: They help you organize your thoughts the way you can see things differently! Whether you are putting together a presentation for an important meeting or setting out to write the next great novel…
A common mistake made in the world of social media marketing is failing to share content at the right time for maximum exposure. It might seem like a small matter, but it can make a huge difference in everything from traffic to reposts. Those who manage to discover the best days and even hours to share see a significant growth in activity from their followers, and even manage to snare…
If you have been looking for an efficient way to track redirects and headers, there is no better way that to do it while browsing. While I have mostly seen people recommending Firebug for this process, I believe other tools can actually be faster and simpler than that. Especially now that more developer tools are being released to fit this need. These are the five I personally think are the…
There can never be too much searching: I can spend hours playing with various search operators and ways to re-phrase the search query. You get even more insight when you start playing with various search visualization tools! These are the three I have found that I think offer something truly special. 1. Create Tag Cloud Warning: It doesn’t work for https:// Google results which are default for all searches when…
There are a lot of elements to making a good website that you have to consider. Fonts, borders, headers, general layout, accessibility… point after point to check and recheck. It can be a little bit hectic, but ultimately the work pays off. But that doesn’t mean you can’t take shortcuts where you can find them. One of my favorite types of shortcut is color testing. You can find a ton…
