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When you want to learn something new how do you go about doing that? Personally I approach new topics by writing about them, and asking questions to folks that know a lot more than I do. Which is why when I decided to learn more about mobile marketing, I immediately decided I needed to interview, Cindy Krum. Cindy Krum, is the CEO and founder of MobileMoxie.com as well as the author of… [Read More…]
In a new study by Internet Marketing Ninjas, 40% of Americans admit to having driven while holding a mobile phone, in the past 30 days. We also discovered surprising demographic data: the 18-24 year olds were not the most dangerous age group of drivers, but were actually a lot safer than others! Here are the overall results based on 1009 responses, without any demographic segmentation: I’ll present an overview of the key findings,… [Read More…]
7 Lessons I Learned At The Jerusalem BNF‘s Event: How Apps Can Grow Your Business A LOT depends on knowing your audience. This manifested in a variety of interesting ways: 1. “Finding out that Windows Phone is #2 in certain countries, behind only Android,” was a huge insight for Marna Becker of recruiting & HR shop Sikoor. Imagine launching a campaign targeting only iOS in such a country – you’d… [Read More…]
In recent years, increased use of mobile devices has changed the way we interact with the web and new coding options has changed the experience we create for users. In this article, I will cover mobile site set up and some tips for auditing for potential issues. Basics of Making Your Mobile Experiences Easy for Google to Understand & Index Responsive design: Serving a mobile experience on the same URL… [Read More…]
As Ninja Karina recently noted in her mobile website blog post, mobile users now constitute 20% of the search market, and that figure is only likely to grow. So how can you take advantage of all of those potential customers walking about all around you with mini-sized but full-blown computers in their pockets? I’ve put together my favorite ideas for mobile marketing success. Let’s explore those in detail. Get users… [Read More…]
by Ninja Karina It’s 2012 and people are getting their hands on smartphones in increasing numbers. With high-resolution touch screens, an endless array of mobile apps and information at the tap of a finger, it’s no wonder mobile technology has become our constant companion. Did you know that mobile search now dominates nearly 20% of the search market? That is an impressive number of people using their smartphones for tasks… [Read More…]