Full Service Internet Marketing Company & Internet Marketing Tools
- Blog
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Google Rankings Drop Solutions
Were you affected by March’s Google Core Update or Spam Update?
Navigating Google updates & diagnosing specific causes of traffic loss is a challenging task. Each year, there are numerous Google updates, some of which may have had a major impact on your rankings and performance. Many of these updates even overlap, making it exponentially difficult to pinpoint which changes are necessary to recapture your lost visibility.
If you’ve been negatively affected by any search engine changes, suspect you may have been, or otherwise noticed a drop in organic search traffic at any point throughout the past year, we want to help get your site’s rankings back and help recover lost traffic.
Our approach to SEO works - an average client has been with us for 4 years!
Why Internet Marketing Ninjas?
Jim & the Ninja team have successfully completed hundreds of recovery strategies over the years.
We can help recover your lost rankings and traffic in Google!
We’ve been in business since 1999 (That’s over 25 years!), specializing in SEO. The average Ninja has been with us for over 12 years, and the team as a whole has over 350 combined years of SEO experience. We’ve worked with hundreds of sites over the years, seeing the good, the bad, and the ugly. We know what works (the “food” that Google wants) to help improve your site’s rankings in Google.
Our CEO Jim Boykin has spoken at well over 100 SEO conferences, often on the topic of Google updates & rankings recovery. Improving Google rankings & SEO traffic is what we’re best known for.
Our goal is to identify as many possible issues & growth opportunities with your site, then provide an actionable solution to each. We always prioritize solutions that can have the biggest impact on your rankings.
Onboarding & Discovery
What we’ll be analyzing to find issues & improvement
We’ll start with an on-boarding call with Jim and your Client Success Manager (Sean Cohan or Paul Mikulski, each with over 15 years of experience). A Lead Analyst will also join (Jason Townley or Adam Wells) to aid in the initial discovery and begin working on your recovery plan.
Following our initial meeting, and we’ll provide our initial findings to you within 2 weeks of kicking off so both Parties can quickly get to work implementing our recommendations.
We'll move forward with an analysis of all the issues that could possibly be causing your drop in rankings in Google
Diagnostics & Analysis
Our analysis will help you determine what areas your site is lacking in.
Pinpointing the causes of traffic loss & needed solutions
With any core (or targeted) update, there can be many contributing factors – but most of them center around your content, your backlinks, and your site’s user experience. Our action items will propose solutions to the issues.
For this, we put your site into our Client Control Panel. Our Client Control Panel houses over 50 proprietary tools that we’ll run to best analyze your website. This data-gathering phase includes Analytics Tools, Rankings Tools, Technical Tools, Link Tools, Mobile Tools, Competitor Analysis Tools, Content Tools, Video Tools, and more.
Technical aspect
2+ members of our Content team
Content Marketing & Link Teams
After the first month, we’ll have a call with Jim, your Client Success Manager, and your Lead Analyst to review the action items that we’ve recommended. We will also talk about a roadmap and finalize planning for the following months.
A deeper dive to present a wholistic growth strategy
- Manual penalty, core update, other update, link filter, or just slowly losing rankings over time?
- We'll compare drops in Google with drops in Bing to find if the issue is with Google or from a technical website change affecting multiple search engines.
- We'll compare overall traffic to just your Google organic traffic.
- We'll check SEMrush organic values over time.
- We'll analyze rankings for keywords, folders, and types of pages to see if the drop was site-wide or something more specific.
- We'll analyze changes made to the site via Wayback Machine.
- We'll compare and contrast your site's content, backlinks, and UX against top ranking competitors
- We’ll review Robotx.txt, canonical tags, and schema markup to see how Google caches your pages.
- We'll see if your pages can be made more mobile-friendly and if the load time scores can be improved.
- Jim Boykin will analyze your backlinks, your disavow, and your lost links.
- We’ll advise on creating the right type of content for your key SEO landing pages – both for the users and for Google.
- We'll check to see that your content matches the search intents.
- … and many more checks to find issues and the solutions to those issues (each site has its own unique challenges & opportunities).
A Collaborative Approach
Initiatives your team & ours can work together on
The goal is to provide your team the solutions needed to turn your site around. Here are some things that we’ll need from you, or that we can help you with:
Growth-focused Solutions
Services proven to help you regain lost rankings
Once the initial discovery phase is complete, we’ll work with you across a combination of the below services depending on your needs & resources:
- Optimizing your current content for keywords and user intent.
- Creating new content to fill the gaps in your keyword universe.
- Trust Bait content creation and marketing to get very high-quality links and citations to your site.
- Linkable Asset creation and marketing to get additional links and citations to your site.
- Page Speed, Core Web Vitals, Page Experience, and Image Optimization services.
- Usability Analysis by real users, recorded, with a summary of recommendations for your site the UX.
- Competitor Deep Dive for a month to gain additional industry-specific insights.
After month 6, we do another review call with Jim Boykin, your Client Success Manager, and your Lead Analyst to review the progress and to plan the following months of growth.
Every 6 months, we do another big Action Item Analysis for free, and we’ll continue to provide this at no cost every 6 months for as long as you are a client. SEO requirements are ever-evolving, so it’s important to continuously revisit the plan, test, implement, measure, and revise as needed.
