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Better Serving the Consumer Through Multimedia
Video content is one of the most engaging types of linkable assets. They are an effective means for increasing conversions and establishing ongoing buyer-seller relationships with repeated website visits. Every video is customized to maintain brand image. They can be utilized for a multitude of purposes, from instruction to showcasing products, with endless opportunities thematically.
- You will be marketing directly to consumers through their social networks.
- YouTube, videos can be tagged and their descriptions can be optimized for key phrases to rank for queries in search engines.
- Videos also provide additional opportunities for optimization
- No more for cost-prohibitive and time-constricted television ad space,
Using Videos in the Conversion Funnel
Videos can give a background to a company and highlight the aspects of your brand that you hold near and dear. Perhaps your branding gives users a sense of trust. Perhaps you can confidently offer the best price or the fastest turnaround. Whatever your strengths, we can accentuate them with video content. The following are three primary types of videos that can be utilized.
Instructional Videos
A how-to or otherwise instructional video informs the user and helps them understand a process by actually seeing it.Conversion Videos
Videos can be incorporated on product pages or other landing pages to give users a multimedia experience and further entice them to make a purchase.Product Videos
For e-commerce websites, videos can show products in action. Have a personality review the product as they show off its many features.Videos can give a background to a company and highlight the aspects of your brand that you hold near and dear. Perhaps your branding gives users a sense of trust. Perhaps you can confidently offer the best price or the fastest turnaround. Whatever your strengths, we can accentuate them with video content. The following are three primary types of videos that can be utilized.