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Search engines change every day, especially those that have the largest infrastructure and budget to improve their technology. Marketers who understand the need for constant testing to improve their performance will fit in very nicely with the main concept of search engine optimization: Deliver the right content to the right people when they are searching for it.
Search engines explore the Internet constantly looking for new content to index and then use an algorithm to rank that content within “organic,” or “free,” search results, unlike directories, which simply gather and list Web pages within categories.
In this e-book, you will discover how the search engines collect and subsequently deliver Web assets (pages, images, videos, etc.) to searchers as well as learn the basic tenets of search engine optimization.
File type: PDF
Our experts are happy to share their tips and insights on the official IMN blog as well as numerous guest columns around the web. In an effort to better organize this shared knowledge, we are now creating and giving away free eBooks on various Internet marketing, web design and usability topics. This collection will be constantly expanded and updated, so stay tuned!
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