Not long ago, companies tended to discourage social media activity in the workplace. Social media platforms were seen as time-wasters (no measurable return on investment) and potential security risks.
Those times have changed. Most companies have established a presence on social media and developed a strategy for leveraging the potential of social media in the attainment of business goals.
Following marketing trends is sometimes a good tactic, but seldom a solid strategy. Here are some of the reasons why getting developing a comprehensive social media strategy is a wise move for most companies:
In this whitepaper, we will walk through the why and how of social media. If you want to see your social media activity produce a healthy return on investment, download the paper.