Real success in SEO is earned success. It is not cheated, stolen, bought, or clandestinely manipulated. Real success is sustainable success — assuming you want your business to last and continually build its profit margin.
In today’s advanced search engine ecosystem, smart SEO strategy is the only wise choice for a company planning to stay in business for long. Smart SEO is sustainable SEO. The alternative delivers short-lived “success” and places sustainability on a shaky shelf in a fragile container.