Google Penguin is a series of Google search engine algorithm changes that aim to improve the quality of search results and reduce the impact of certain types of SEO tactics. Penguin algorithmically uncovers and discounts the value for certain types of backlinks that Google has found to be violating Google Webmaster Guidelines.
Unfortunately, sometimes, the activities of previous marketing vendors or the legacy impact of dated SEO practices can cause high-quality websites and online brands to lose traffic because of these updates.
For many webmasters and site owners, the Penguin algorithm update was the first tangible, undisputed proof that Google meant business in its desire to boost accuracy and improve the user experience on the search engine results page (SERP).
Coupled with other attempts (Panda, Hummingbird, Pigeon, etc.) by Google to move webmasters from “black hat” to “white hat” search engine optimization (SEO) tactics, Google has consistently gone after sites it considers to be engaging in practices that would manipulate the SERPs.
No company is safe.
In this whitepaper, we’ll look in depth at what Penguin is, how it has affected online marketing, and the steps you can take to protect your business against the “penguin” that some say is really a beast.
If your current standings in the SERPs are dismal, this paper will help you get moving upwards. And if you’re already on the first page of the SERPs, this paper will help you stay there.