When IMN engaged with the client, their site saw just more than 7,000 sales/transactions from organic search visitors.

In the first full year the site worked with IMN, the site saw just less than 18,000 transactions — more than 150% year-over-year growth in terms of organic search conversions.

The next year, the site saw more than 150% year-over-year growth once again, when it saw more than 45,000 sales from organic search visitors.