Our Leadership

Meet the Experts who power the Ninja Dojo.



Where We Have Been

From our first campaign in 1999, we have been a driver in digital marketing innovation and have been assisting businesses of all sizes achieve their marketing objectives. As we have grown with the ever changing digital landscape, our commitment to our clients and our community has become even greater!

Where We Are Going

Our leadership team leads us into a new period of growth while we maintain a firm commitment to the values and the fun culture that has made us great. As we have progressed in our journey to become a client-focused and profitable agency, our leadership structure has expanded to meet the demands of the marketplace, utilizing the most modern digital marketing methods, best technology, and most effective tactics.


Jim Boykin

Founder and CEO

Jim Boykin is the founder and CEO of Internet Marketing Ninjas (formerly We Build Pages). Jim was born and raised in Upstate NY, where he has built a reputation as a leader in the SEO industry.

Jim originally launched We Build Pages in 1999 as a one-man web design company. However, Jim's inherent knowledge of search engines led to IMN developing into one of the world's most well-known and trusted link building agencies. When Jim isn't in his office to 2:00AM, he loves spending time with his two sons and thoroughly enjoys going to concerts. Jim also proudly supports many local causes and gives back to the community through philanthropic endeavors.

Read Jim Boykin's Full Bio

Ann Smarty

Community and Brand Manager

As Community and Brand manager, Ann Smarty’s work is focused on both regularly contributing to the Internet Marketing Ninjas blog and serving as an internal SEO resource for the team. Ann Smarty has been involved in various high-profile roles in the SEO industry for more than seven years. Her background includes working as Editor-in-Chief at Search Engine Journal and being a regular columnist at some of best-known Internet Marketing online publications including SEOmoz, Mashable, Social Media Examiner and more. Ann's search and social experience ranges from content creation and social media marketing to SEO reporting and consulting. Ann's expertise in Internet Marketing tools also helps in internal tool development and testing process.

Read Ann Smarty's Full Bio

Chris Sullivan

VP Sales

Chris Sullivan joined the Internet Marketing Ninjas team in 2007 and is responsible for sales, client development, and growth opportunities for the company. Chris works closely with the SEO and support staff to organize campaigns tailored towards each client's individual needs and to ensure goals and expectations are met on a continual basis. You'll be working with Chris or a member of his team in the early stages of developing or refining an Internet marketing strategy for your business and deciding how IMN can best assist you in the execution stages of the project. Before joining Internet Marketing Ninjas, Chris graduated from Siena College with a degree in Marketing and Management, and came to IMN with a background in affiliate marketing. Working under Jim Boykin for over 5 years in roles ranging from link ninja to SEO analyst and team lead has allowed Chris to gain & share extensive knowledge of developing an organic search campaign with a clear vision and results-driven focus. In his free time, Chris enjoys traveling and spending time with family & friends.


Suzy Gray

Director of Social Media

Suzy is involved in both the hands-on management and strategy creation of each social media campaign at Internet Marketing Ninjas. She assists clients in developing and executing social media campaigns that increase social authority in search engines, build a brand identity, and establish a consistent share of voice in the social landscape. You'll work with Suzy to develop a custom social media campaign that meets your needs, whether your goals are to create an outlet for streamlined customer service, increase your traffic and rankings, or build a community of brand ambassadors. Suzy has held many positions at Internet Marketing Ninjas since joining the company in 2007, and prior to joining IMN she worked in public relations at a Manhattan-based firm. She graduated from Marist College in 2006. In her spare time, Suzy can be found perfecting a new cupcake recipe or reading a good book.


Sean Cohan

VP Client Services

Sean arrived at Internet Marketing Ninjas (then We Build Pages) in May of 2008, fresh off of three separate careers which included television listings, restaurant ownership and an interesting stint in the antiques business. For each business he helped establish, maintain and grow online presence, without even a lick of SEO knowledge or expertise. And he's kicking himself today, but just a little, for it was his curiosity about how to market one's self online that led him to Jim Boykin's door as the first decade of the 21st century came to an end.

He began his career at IMN as a linkbuilder, progressing through the ranks to become a link team leader, reporter/analyst, trainer and eventually Vice President of Client Services, a position he's held since October 2013. He works with a staff of dedicated account managers whom he claims make his job the most enjoyable he has ever held.

Sean grew up in Saratoga Springs, NY, attended Columbia University and has always lived close to his roots since joining the ranks of the gainfully employed.

Sean has been married for 23 years and is the proud father of a 10-year-old son. He's also an avid golfer and musician, playing in a variety of local bands in the Albany-Saratoga region of upstate New York.



Paul Mikulski

Director, Accounts

Paul's been a Safari Driver, Donut Maker, and Fireworks Coordinator, but his most enjoyable work has been as a Ninja. He joined Internet Marketing Ninjas in 2011, beginning his SEO journey as a link-builder, and has held roles as a mentor, trainer, and in internal support prior to joining the Client Services team. His role as Director of Accounts allows Paul the opportunity to work to his passion of providing world class service. His previous experience, working for the Walt Disney Company, fine-tuned the customer service skills that he applies to his work with each and every Ninja client. Paul works to build relationships that allow him and his clients to partner in employing the strategies developed by the Ninja team to grow the client's online presence. He now lives in Clifton Park, New York, with his wife, young son, and dachshund named Olive.


Sarah Russell

Senior Link Builder

Sarah Russell is a true ninja of link building. Starting her career at Internet Marketing Ninjas in 2006, Sarah is one of the original employees of the company. Learning first hand from Jim Boykin himself, she has not only mastered this time consuming skill, but has passed on her knowledge to others. Over the years, Sarah has shared her methods of link building throughout numerous strategic training courses, presentations and conferences. Sarah's talent and drive has advanced her all throughout the company, lending her brain and skills to various departments and services. Whether she is managing her own team or playing a vital role in the training process, Sarah’s knowledge and enthusiasm has been the foundation of Internet Marketing Ninjas for nearly 10 years. Sarah’s hard work and dedication to IMN has allowed her to travel across the United States for SEO conferences, seminars and meetings.

Sarah grew up in Queensbury, NY and graduated with honors from the University of New Haven. With a focus on communication and music industry, she never imagined herself to be in the internet marketing industry, but couldn't be happier that she is. In her spare time, Sarah loves any reason to get dressed up and socialize, but is just as content to stay at home with her cat. She loves binge watching 90s movies, listening to terrible pop music, enjoying each and every holiday, and will always pick pizza for dinner over a fancy restaurant.


Bonnie Stefanick

Director of Consulting

Bonnie is the Director of Consulting at Internet Marketing Ninjas, leading a multi-talented team that does it all: SEO analysis, conversion analysis, as well as analytics and PPC auditing. Bonnie and her team create search strategies for Internet Marketing Ninjas clients to help improve traffic, and visibility, in search engines as well as create strategies to maximize conversions from existing traffic. She also leads the site auditing process, identifying problems and areas of opportunity both on page and off page and across various traffic sources. Bonnie blogs on the topics of industry news, SEO strategy, information retrieval, SEO tools, and conversion.

Before joining Internet Marketing Ninjas, Bonnie honed her public sector skills in the areas of legislative information services and planning. Bonnie holds a dual B.A, Magna Cum Laude, in Public Administration from Rockefeller School of Public Policy and Administration and in Philosophy from SUNY University at Albany. She has completed graduate work in the philosophy of artificial languages and is a member of the Digital Analytics Association.

Read Bonnie Stefanick's Full Bio