While that was once quite a complex task, it’s now quite easy to do thanks to a quick widget-builder on Twitter official "Goodies" page. It offers you an array of all possible features you can only imagine:
- Color scheme customization and preview;
- Width and height customization;
- Advanced search support to enable most relevant results, etc
Here’s a branded search widget I created to bring up Twitter conversations about our Internet Marketing Tools (which are being collected using the #IMNTools hashtag):
And while we are on it, let’s brainstorm some creative ways to use the widget:
Consider collecting your social media testimonials of your brand name and publicizing them using the widget. Here are a few more ideas on collecting your social media reviews.
Leverage your favorites: "star" most useful and favorable Tweets about your products and then publicise them using the widget. Here are a few more ideas on using Twitter Favorites.
Use these tips to come up with some creative Twitter search commands for your widget (for example, you can collect and showcase only Tweets with positive sentiment, or you can filter retweets or exclude links, etc)