04 Aug 2014

3 Ways to Brainstorm a Useful How-to Video

There are lots of reasons to add how-to videos to your content marketing strategy:

  • Make it easier for your customer to understand your product or niche
  • Create another asset to get ranked and draw people in
  • Drive video viewers into your conversion funnel
  • Give your brand fans another reason to share on social media channels.

Yes, there are many solid reasons to create how-to videos and none to neglect it…

The huge demand makes a how-to video the perfect way to promote your product or site.


How-To Videos: Inspiration

Youtube Suggest is the greatest help when it comes to brainstorming a video topic that is likely to resonate with the audience.
Youtube Suggest
There are lots of ways to expand your suggest query too:
Youtube expand search
This is where SEOchat Google Suggest tool will of be great help:
Google Suggest tool
There’s also a neat FireFox addon that enables Youtube suggest within your FireFox search box (that lets you brainstorm on the fly).


Youtube Search Operators

Don’t forget that Youtube is run by Google – which also means you can do magic by just getting creative with search functionality.

Try advanced and boolean operators:

  • Exact match “how to …” (turns particularly useful when you try sorting results by anything other than relevancy. For example, if you sort your search by ratings, the results might be rather unrelated to your initial search unless you force the exact match);
  • Wildcard “how to * …” (In combination with exact match, this operator helps you broaden the proximity and let the search engine insert any words in place for it. It may trigger quite unexpected results, help you to brainstorm and even change the initial focus of your research);
  • Exclude any word “how to … -word” (especially useful if some irrelevant word dominates search results);
  • Force any word in the video title “how to … intitle:word” (which again turns quite handy when you sort search results not by relevancy)

How to video
Note: now that you can play with search results to yield various related search results, pay close attention to video titles and notice which words are used next to your keyword: this is a great way to brainstorm an awesome video concept.


How-To Video Sharing Networks

Do you need more ideas to create a related how-to video? Here are some video network focusing on exactly that:

Expert videos User-submitted videos Best feature
HowCast Yes Yes Active community, high rankings, powerful Youtube channel (for expert videos only but adds to branding)
Menkey See Yes (experts have to adhere to the standards. No (but videos can be added after you contact them) Only features professional how-to videos
Wonder Howto No Yes High moderating standards, advanced search functionality
eHow No Yes High Google rankings, powerful Youtube channel
VideoJug Yes Yes Active community; powerful Youtube channel
SuTree No Yes For content owners (auto-index your videos):the site can automatically index videos using your RSS feed.

Happy brainstorming!

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