Internet Marketing Ninjas Blog

The latest SEO Industry news, notes, and chat.

Guest Ninja

Guest Ninja

Guest Blogger

This user is a guest blogger and/or was previously a blogger for Internet Marketing Ninjas. You can find an archived list of their posts below. If you have any questions regarding this user, please Contact Us.

Guest Ninja's Posts
12 Dec 2013
Guest Ninja

You’ll never sell products on Social Media by Martin MacDonald

Last week I asked Martin MacDonald if he would be kind enough to contribute a post to our blog…it’s only the second time I’ve ever asked a non employee to contribute to our blog……but Martin, well, I have so much respect for him…and then he was nice enough to write a nice post for our blog….and so now it’s time to meditate on Martin’s words and thoughts about marketing and…


02 Aug 2012
Guest Ninja

Ninja Song Parodies

Song parodies have been a long standing part of Ninja Tradition. When you work in SEO long enough sooner or later everything becomes about search engines and links, and you get inspired to re-write songs. Or at least we do.  So to carry on the Legacy of Jim’s early work like “The Linker” , “Linking Dirty” and of course, Company theme songs, we add these new classics to the collection….


19 Jun 2012
Guest Ninja

5 Reasons To Improve Your Internal Linking Today

By Ninja Dan In a post-Penguin world, webmasters may want to focus more on the quality rather than quantity of external links, but they still remain a trump card in SEO and thus remain a top priority for any site in the foreseeable future. An often undervalued SEO factor, however, is a site’s internal linking structure. The poet John Donne once wrote “No man is an island, entire of itself…”…


14 Jun 2012
Guest Ninja

Are Google’s E-Commerce Changes a Good Thing?

By Ninja Matt As much as I like to rag on Google when I see the occasional crap site with 100,000 exact match anchor text links from 50 domains beating sites that follow Google’s guidelines, I don’t envy them.  For one, the vast majority of sites created every day are spam and must be filtered out, but what’s worse is they’ve built such a stalwart, relied-upon brand that many people…


23 May 2012
Guest Ninja

How to Make Meta Descriptions That Get More Clicks From Rankings You Already Have

Post By Ninja Dan One thing that is not commonly done during the course of auditing is checking how a site looks in the SERP’s and looking a the SERP result for your page and for your  competitors for a given phrase. Doing so, can show an unlikely area of opportunity, the meta description. Now, relax. I know that in and of itself meta descriptions are not a ranking factor…


17 May 2012
Guest Ninja

Don’t Let Toolbar PageRank Hold You Back from Getting Great Links

Working here at Internet Marketing Ninjas, I know the importance of having a clear understanding of clients’ overall business objectives and the metrics by which they measure SEO success as well as their measure of link quality. One of the things I often hear about is toolbar Pagerank as being a primary link value indicator for many website owners. One of the problems with toolbar Pagerank is that it is…


09 May 2012
Guest Ninja

Data Hacks: 4 Rapid Visualization Tricks for Keyword Rankings

By Ninja Dan I love spreadsheets and I’m always looking for new ways to approach the data – sometimes you analyze spreadsheets the same old way and it’s hard to figure out what they’re telling you. The data just isn’t as forthcoming. That’s when a new way to manipulate them might be the trick needed to pull out those juicy, actionable insights. A few of my favorite data hacks come…


03 May 2012
Guest Ninja

Improve Calls To Action On Your Website in 4 Simple Tips

By Ninja Karina Do you get a lot of traffic to your site, but have a low percentage of those visitors actually convert? You may be confusing your users; they may not know how to get to the next step, or they may not even realize there is a next step on your site. How can you successfully get users to the end of your conversion funnel? With calls to…


02 May 2012
Guest Ninja

The Recipe on the Box – Video Content Strategies for Online Retailers

By Ninja Dan One of the things I enjoy most about being a Ninja is getting to work with clients who embrace video as part of their overall content strategy. The opportunities afforded clients (especially online retailers) who invest in video content are often well worth the time and resources they require. It was just a little over a month ago that Ikea announced the launch of a series of…


26 Apr 2012
Guest Ninja

6 Ways Reviews and Testimonials Can Help Your Conversions

By Ninja Karina Reviews and testimonials are a great way to improve the conversion rate of your website for many reasons: 1. Testimonials and reviews convey trust. Every product and service on your site should allow the option for the user to write a review. Each time a user makes a purchase, send a message to encourage them to write a review. Most people don’t mind sharing their thoughts if…


07 Mar 2012
Guest Ninja

What is Facebook EdgeRank and Why Should I Care?

By Ninja Jessica If you have an established Facebook page for your company or brand, your EdgeRank is important to keep in mind as it could be affecting your marketing strategy. Like the search engines, Facebook uses algorithms to determine what shows up in newsfeeds. So whenever someone comments on a status or a photo is uploaded to your newsfeed, it creates these edges. EdgeRank is broken up into three…


02 Mar 2012
Guest Ninja

What Facebook’s Timeline for Pages Means for Your Business

by Ninja Suzy Facebook just recently announced that the new Timeline layout will be rolling out to all business pages on March 30. Pages can preview the new look now and publish their Timeline ahead of the formal launch. This switch, however, poses a lot of changes for marketers. This is an amazing branding opportunity for big companies like Coca-Cola and Burberry, but what does this change mean for your…


28 Feb 2012
Guest Ninja

3 Reasons Not Having a Mobile Website Is Costing You Money

by Ninja Karina It’s 2012 and people are getting their hands on smartphones in increasing numbers. With high-resolution touch screens, an endless array of mobile apps and information at the tap of a finger, it’s no wonder mobile technology has become our constant companion. Did you know that mobile search now dominates nearly 20% of the search market? That is an impressive number of people using their smartphones for tasks…