Internet Marketing Ninjas Blog

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Ann Smarty

Ann Smarty

Community & Branding Manager

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As Community and Brand manager, Ann Smarty’s work is focused on both regularly contributing to the Internet Marketing Ninjas blog and serving as an internal SEO resource for the team. Ann Smarty has been involved in various high-profile roles in the SEO industry for more than seven years. Her background includes working as Editor-in-Chief at Search Engine Journal and being a regular columnist at some of best-known Internet Marketing online publications including SEOmoz, Mashable, Social Media Examiner and more. Ann's search and social experience ranges from content creation and social media marketing to SEO reporting and consulting. Ann's expertise in Internet Marketing tools also helps in internal tool development and testing process.


A brief biography of Ann Smarty

I have been working in various areas of the Internet Marketing for 6 years. I come from Ukraine where I got a degree in English and German.

I started working in SEO field when still in high school: All I needed was a part-time job to train my English knowledge. I never thought that was going to be my career...

I have never had to look for a job ever since.

I have always enjoyed learning English and writing and thus I have found huge passion in SEO blogging. I have blogged in English (which is not my native language) for 4 years and have become a well known SEO authority and writer.

I've blogged on my personal blog seosmarty.com. I've also been a guest author at the most prominent Internet marketing blogs including SEOmoz, Mashable, Social Media Examiner etc. I've been interviewed for multiple blogs and books. I am contributor for Search Marketing Standard magazine, a premium online marketing publication delivered via print.

Throughout my Internet marketing career I've been involved in all sorts of related tasks and projects: I have a huge experience in team building (I managed teams both in-house for a Ukrainian company and from abroad as a Director of the large department in the U.S. company).

I have been successfully engaged in social media marketing as well and have built highly-networked and influential online presence and personal brand.

Currently I've joined Internet Marketing Ninjas as the Community and Branding Manager. My work is focused on both regularly contributing to the Internet Marketing Ninjas blog and serving as an internal SEO resource for the team.

My main goal is to to turn our blog into the leading free Internet marketing resource uniting SEO experts from all over the world.

I am also going to help operate all the communities we own: DevShed forums, Cre8site forums and WebmasterWorld forums.

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Ann's Upcoming Speaking Events

Pubcon New Orleans 2013
New Orleans, Louisiana

April 22-25, 2013

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From Ann's Linkedin profile, Industry Testimonials

Ann is a genius in her own right. Her deep insight on online marketing has enabled her to carve a niche for herself within the industry. Widely respected, and acknowledged as one of the sharpest brains in SEO, Ann is a delight to work. Being a fantastic colleague and a super person comes naturally to her.
Rajiv Karran, Production Manager, BlueGlass Interactive, Inc.

It isn't just that Ann is very knowledgeable--which she is--but she's a great person to work with too: she shares her expertise freely and is always pleasant to be around online. Rare combination! Ann is also a superb team leader. It looks effortless when she gets everyone to do what they need to be doing, but anyone who has ever managed a team knows how difficult it is. She's great at what she does.
Patricia Skinner, Contributing Writer, Search Engine Journal

See More TestimonialsFrom Industry Experts and Client
Ann Smarty's Posts
25 Aug 2014
Ann Smarty

Content Distribution Checklist: How to Make the Most of Your Content Creation Efforts

Creating interesting, engaging content is just par the course for anyone involved in marketing, website development, or pretty much anything else on the web these days. Whole careers are launched on blogs, and if you are able to capture the continued interest of readers you can pretty much solidify a place in Internet history. But writing content isn’t really the whole problem. Most of us can generate something that will…


18 Aug 2014
Ann Smarty

How To Come Up With An AWESOME Content Idea (Even When Everything Seems To Have Been Taken)

There is a common question among people these days, from book author to amateur bloggers, in particular those who are new to the medium. They want to know how it is possible to come up with an original idea anymore. Hasn’t everything been taken? With the creation of the Internet, we have been provided with access to content in a way never seen before. We can share our own work,…


13 Aug 2014
Ann Smarty

Digital Assets to Get People TALK about You by @JimBoykin at #CZLSF

I am at ClickZ today tweeting and blogging what’s going on here. Here’s my favorite topic: Creating awesome content (digital assets) to generate natural links and traffic – wonderfully presented by our own Jim Boykin. Digital assets accomplish lots of important goals: They get people TALK about you! They turn your site into a BRAND => Create great digital assets that will drive social media shares, links and brand mentions…


11 Aug 2014
Ann Smarty

How to (Try to) Write a Perfect Headline

Writing headlines is hard. No, really…you may think you have a grasp on the whole thing, but you probably don’t. I know I don’t, most of the time. Writing the perfect headline to turn a web skimmer into a reader can be very hit and miss. The fact that you are reading this post write now can probably be marked down as a significant victory; you could have just as…


04 Aug 2014
Ann Smarty

3 Ways to Brainstorm a Useful How-to Video

There are lots of reasons to add how-to videos to your content marketing strategy: Make it easier for your customer to understand your product or niche Create another asset to get ranked and draw people in Drive video viewers into your conversion funnel Give your brand fans another reason to share on social media channels. Yes, there are many solid reasons to create how-to videos and none to neglect it……


29 Jul 2014
Ann Smarty

So, What’s The Right Time To Tweet?

Successful tweeters become so because they learn to carve out a following, big or small, using what works best for themselves. Part of that is through a solid engagement strategy, and through sharing relevant content. There are dozens of little things that count: Hashtags that increase the exposure of your tweet, the use of visual tweets, people your tweet is reaching at this very time. With some platforms, such as…


22 Jul 2014
Ann Smarty

Two Tips to Declutter Email Inbox for the Social Media Marketer

Email inbox is the huge part of my productivity. I am using it as a task manager: it is easy to sort and organize email messages as separate tasks (with Thunderbird, I can also bring it to my desktop, and enjoy more flexibility with options). However as an active social media user, I have to deal with hundreds of automated email notifications and alerts daily (and on busy days even…


14 Jul 2014
Ann Smarty

How To Control Your Video Search Result Listing

Search engine result pages is becoming plain again. With author pictures going away, who knows what other rich snippet will be affected next. But there’s no reason to be discouraged! We need to make the most of what we have now and if it’s gone one day, well, we’ll learn something else. That’s what makes Internet Marketing so exciting, right? So let’s try to get the most from our video…


07 Jul 2014
Ann Smarty

5 Tips for a Winning Youtube Custom Video Thumbnail

YouTube is one of the most useful tools for content marketing. The problem is the high number of competing videos you have to stand out against. According to the site’s statistics, 100 hours of video are uploaded on YouTube every single minute! You read that right… that is 6,000 in an hour, 144,000 hours in a day. Your best bet will always be building a consistent audience. But you still…


30 Jun 2014
Ann Smarty

How To Use Pinterest For Brainstorming

For every writer, there are these beautiful moments where ideas are flowing so freely that you can’t write them all. You are overcome with inspiration, so much that you don’t know where to start. You are a literary machine, busting our words faster than should be possible. Nothing feels better. Then you have those other times. You know, the ones where you are distinctly lacking in ideas? Where nothing seems…


23 Jun 2014
Ann Smarty

How Pinterest Notifications Work (+ How to Interact on Pinterest)

I have already did detailed tutorials of making the most of Google Plus notifications as well as managing your Twitter notifications with Tweetdeck. Today I’ll follow up on the topic describing Pinterest notifications (as I already covered how great Pinterest is for marketing!) but first let’s sum up all the three for your convenience: Google Plus Twitter Pinterest Notifies of… When you are added to circles, when you are tagged,…


16 Jun 2014
Ann Smarty

How to *Easily* Add Slideshare to Your Content Marketing Channels

There are so many tools out there that small businesses can exploit to improve everything from sales to visibility. There are even more that are under-utilized, and have a greater impact than most might realize. One of the best examples of one of those lesser-used tools is Slideshare. Presentations are an important part of any business structure. From creating plans to present to investors and partners, to showing new features…


09 Jun 2014
Ann Smarty

The Beauty of Marketing on Pinterest: Numbers and Examples

When Pinterest became fairly known, it was impossible to suspect the impact it would have on the social sphere. Now, a few years later, it has become the fastest growing social network in history. Integration with websites is common place, brands have adopted it as their new go-to marketing platform, and the userbase keeps on growing. If you want to see the power behind Pinterest traffic, you only have to…