02 Sep 2013

Visual Content Marketing: How to Find Cool Cinemagraphs

A cinemagraph is a moving picture. Often, it is mistaken for an animated gif, which isn’t the same thing. In a cinemagraph, everything in the photo is still except a single detail. For example, a photo of a dog that is stationary except the wagging of his tail. It adds something special to an image that is deeper than just the sum of its parts.

Cinemagraphs are very effective image marketing tools. They are cool for re-packaging video content as well. As a quick example, when I was speaking at Pubcon New Orleans, I had everyone’s attention at this slide:
Cincemagraph vexample
You can find cinemagraphs online all over the place (and even create them yourself), as they increase in popularity. There are plenty of tools out there that let you make your own.

Here are five websites where you can fine some truly gorgeous cinemagraphs that have already been made.

*Note: Before actually using any of these for marketing, it makes sense to contact the creator and ask for permission.


1. Cinemagraphs

Cinemagraphs
This is the largest Flickr group dedicated to moving images. It has more than 700 members and almost 600 images in its group pool. The community itself is pretty active on the images themselves, but not that active in the discussion section of the group. It is more a place to show off your work and see other’s creations than it is to chat with like minded people. It is definitely worth a look, though.


2. Cinemagraph – More Than A Photo

Cinemagraph
This is a much smaller Flickr group, but they have many cinemagraphs that the other group does not. There around about 92 members but more than 230 photos in the pool, so plenty of contributions. What I like about this one is how many moving portraits that have, rather than all nature shots.


3. Hongkiat

Hongkiat Cinemagraph
Popular design website Hongkiat has a bit to say on the matter of cinemagraphs. But even better, they have plenty to show. They have put together a collection of twenty-eight stunning examples of some of the best on the web. Including several professional ones, which have been used in designs for restaurant websites and more.


4. Cinemagrapher.com

Cinemagrapher.com
This is sort of your one-stop place for all things cinemagraphs. Not only do they have tutorials and tools to make your own, but they feature the top examples from around the web. Including monthly best-of lists that show off the talents of people from all over the world.


5. /r/Cinemagraphs

/r/Cinemagraphs
Reddit is a great place for finding user generated content in any niche. This subreddit is regularly updated and has a dedicated community. You can see other people’s work, post your own and get tips and honest critiques. People are supportive and nice, and want to help you improve. The examples here are breathtaking, and published by both advanced and beginner users.

Do you know a place where you can see gorgeous cinemagraphs? Let us know in the comments.

Image Credits: 1, 2.

Comments

  1. facebook_philippe.l.leblanc September 4, 2013 at 1:59 PM

    Great article and some cool examples. Flixel App is also another area for discovering and creating your own Cinemagraphs (full disclosure I am the CEO). We have thousands of publish worthy Cinemagraphs in the App. You can embed any of them online as well. Here is a Tyra Banks example https://flixel.com/flixel/lcwe3wfu94f1xm2gpcgp/

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