Internet Marketing Ninjas Blog

The latest SEO Industry news, notes, and chat.

Category: Content
07 Jul 2014

5 Tips for a Winning Youtube Custom Video Thumbnail

YouTube is one of the most useful tools for content marketing. The problem is the high number of competing videos you have to stand out against. According to the site’s statistics, 100 hours of video are uploaded on YouTube every single minute! You read that right… that is 6,000 in an hour, 144,000 hours in a day. Your best bet will always be building a consistent audience. But you still…


30 Jun 2014

How To Use Pinterest For Brainstorming

For every writer, there are these beautiful moments where ideas are flowing so freely that you can’t write them all. You are overcome with inspiration, so much that you don’t know where to start. You are a literary machine, busting our words faster than should be possible. Nothing feels better. Then you have those other times. You know, the ones where you are distinctly lacking in ideas? Where nothing seems…


16 Jun 2014

How to *Easily* Add Slideshare to Your Content Marketing Channels

There are so many tools out there that small businesses can exploit to improve everything from sales to visibility. There are even more that are under-utilized, and have a greater impact than most might realize. One of the best examples of one of those lesser-used tools is Slideshare. Presentations are an important part of any business structure. From creating plans to present to investors and partners, to showing new features…


23 May 2014

Using RebelMouse to Curate Fresh Content

RebelMouse is an aggregator that allows you to be more productive by providing another automated tool to create fresh content. It is an addition to the family of aggregators like Storify and Paper.li. All three of these tools will aggregate/compile data automatically (or semi-automatically) for you, from different sources across the ‘net. RebelMouse As Content Piece In and Of Itself RebelMouse, like the other aggregators, is a great place for…


18 Apr 2014

Analytics for Content Marketing the Right Way: Part 3 of 3

This is the third article in a series. Please read part one and part two. Step 3: Integration Once the inventory and catalog exercise is complete and once you have assigned values in the values tab, the next step is to make sure that Google Analytics accurately reflects the sources, assets, and interactions you have recorded in the prior exercise. Although some of the tasks during this step may vary,…


14 Apr 2014

Contently and WordIz: Aggregate Your Content Marketing Efforts

Content marketing is what’s hot today. Everyone realizes that content is the basis of any other marketing tactic you are thinking of, so everyone is into content nowadays. As a result consumers are dealing with the huge overload of content – which means attracting attention and building loyalty through content is harder and harder. Aggregating your content marketing efforts and streaming them into yet another channel accomplished a few important…


11 Apr 2014

Analytics for Content Marketing the Right Way: Part 2 of 3

This is a continuation of a previous article. Please read Analytics for Content Marketing the Right Way: Part 1 of 3 Step 1: Inventory & Catalog An inventory and catalog exercise takes a lot of the guesswork out of configuration changes that need to be made during later steps. For this first step, key components of the content marketing efforts are inventoried and cataloged, which include sources, assets, and interactions….


04 Apr 2014

Analytics for Content Marketing the Right Way: Part 1 of 3

As a marketer, I am sometimes surprised how much time I spend on Web analytics. I often find myself taken aback that for many marketing verticals, multiple channels provide assists during a customer’s journey and all of the said channels contribute in varying degrees to the conversion actions that result. It is especially interesting how often inbound marketing assists, such as those that result from SEO and content marketing efforts,…


02 Apr 2014

Can This Copywriting Tactic Light Up Your Prospects’ Brains And Open Their Wallets?

According to a study cited on LifeHacker, there are more parts of our brain activated via story-telling than when the same information is communicated merely via bullet points. For all of you who know how important split-testing copy is to increasing your conversion rate, this should be a big insight. To first clarify what it is we’re referring to with the word “stories,” since that word is so often abused,…


14 Mar 2014

What Is It That You Do? Are You Letting the World Know?

So many times there are businesses, entrepreneurs, solopreneurs that are good at what they do, but nobody knows it. We have people who are afraid to “toot their own horn” and tell the world how good they are at what they do. However, from a consumer point of view, when visiting your site, I WANT to know what you do, what you offer, and why I should hire you. I…


05 Mar 2014

What I Learned From 10+ Years Of Public Speaking & How You Can Rock The [Trade] Show

I get a huge rush from giving a speech, something like what other people experience from downing 3 red bulls and lb of candy. You can too. Even if the prospect of it currently makes you sweaty and uncomfortable, public speaking can be learned. I’ve studied some of the best businessmen performing this art – and some of the best entertainers, too. Here are some lessons I’ve learned. Hopefully the…


21 Feb 2014

YouTube Series: YouTube Resources… Valuable Insights or Lessons in Futility?

We all know that there are many tools, tips, tricks, books, resources, widgets, and more, available to use with YouTube. There are community groups, Facebook groups, ebook, courses… so many resources available. You do not have to step too far out of your virtual front door to bump into something that has the title “YouTube” in it. But, did you know just how many resources are available from YouTube (Google)…


12 Feb 2014

Why Content Shock Is Overblown: The Economics Just Don’t Add Up

Is there too much competition for attention out there? Do you find yourself going hoarse trying to shout using over-the-top titles like those of Buzzstream and Upworthy? Is so-called “content shock” the end of content marketing for small businesses? A little background to understand the problem @Lee Odden tweeted a fascinating question leading to this blog post: Does it still make sense for companies to blog? The question is based on…