Internet Marketing Ninjas Blog

The latest SEO Industry news, notes, and chat.

Category: Content
14 Apr 2014

Contently and WordIz: Aggregate Your Content Marketing Efforts

Content marketing is what’s hot today. Everyone realizes that content is the basis of any other marketing tactic you are thinking of, so everyone is into content nowadays. As a result consumers are dealing with the huge overload of content – which means attracting attention and building loyalty through content is harder and harder. Aggregating your content marketing efforts and streaming them into yet another channel accomplished a few important…

11 Apr 2014

Analytics for Content Marketing the Right Way: Part 2 of 3

This is a continuation of a previous article. Please read Analytics for Content Marketing the Right Way: Part 1 of 3 Step 1: Inventory & Catalog An inventory and catalog exercise takes a lot of the guesswork out of configuration changes that need to be made during later steps. For this first step, key components of the content marketing efforts are inventoried and cataloged, which include sources, assets, and interactions….

04 Apr 2014

Analytics for Content Marketing the Right Way: Part 1 of 3

As a marketer, I am sometimes surprised how much time I spend on Web analytics. I often find myself taken aback that for many marketing verticals, multiple channels provide assists during a customer’s journey and all of the said channels contribute in varying degrees to the conversion actions that result. It is especially interesting how often inbound marketing assists, such as those that result from SEO and content marketing efforts,…

02 Apr 2014

Can This Copywriting Tactic Light Up Your Prospects’ Brains And Open Their Wallets?

According to a study cited on LifeHacker, there are more parts of our brain activated via story-telling than when the same information is communicated merely via bullet points. For all of you who know how important split-testing copy is to increasing your conversion rate, this should be a big insight. To first clarify what it is we’re referring to with the word “stories,” since that word is so often abused,…

14 Mar 2014

What Is It That You Do? Are You Letting the World Know?

So many times there are businesses, entrepreneurs, solopreneurs that are good at what they do, but nobody knows it. We have people who are afraid to “toot their own horn” and tell the world how good they are at what they do. However, from a consumer point of view, when visiting your site, I WANT to know what you do, what you offer, and why I should hire you. I…

05 Mar 2014

What I Learned From 10+ Years Of Public Speaking & How You Can Rock The [Trade] Show

I get a huge rush from giving a speech, something like what other people experience from downing 3 red bulls and lb of candy. You can too. Even if the prospect of it currently makes you sweaty and uncomfortable, public speaking can be learned. I’ve studied some of the best businessmen performing this art – and some of the best entertainers, too. Here are some lessons I’ve learned. Hopefully the…

21 Feb 2014

YouTube Series: YouTube Resources… Valuable Insights or Lessons in Futility?

We all know that there are many tools, tips, tricks, books, resources, widgets, and more, available to use with YouTube. There are community groups, Facebook groups, ebook, courses… so many resources available. You do not have to step too far out of your virtual front door to bump into something that has the title “YouTube” in it. But, did you know just how many resources are available from YouTube (Google)…

12 Feb 2014

Why Content Shock Is Overblown: The Economics Just Don’t Add Up

Is there too much competition for attention out there? Do you find yourself going hoarse trying to shout using over-the-top titles like those of Buzzstream and Upworthy? Is so-called “content shock” the end of content marketing for small businesses? A little background to understand the problem @Lee Odden tweeted a fascinating question leading to this blog post: Does it still make sense for companies to blog? The question is based on…

28 Jan 2014

Don’t Scare Them With Your Voice: Entice and Engage Them!

The user experience, even in video and audio content is important. Would you agree? I have seen some strides in video enhancements, especially with the use of screen capture tools (including freebie tools on the web), but it seems that audio is still lacking, in many cases. I’m here to say that you CAN improve the audio on your video content and provide a more enjoyable experience for your users…

19 Jan 2014

Viral Content Fun: How to Create Fake Twitter and Facebook Conversations

You have probably seen fake Facebook or Twitter conversations all over the web. From countries speaking to one another through World War II, to fictional characters interacting as though they existed in the real world, these are very popular images that spread like wildfire from one social media site to another. There are two ways these can be useful little images. On one hand, they are just a really fun…

06 Jan 2014

Why Product & Marketing Need To Be One Team (Part 2)

How many times have you researched the competition only to discover that a huge driver for their marketing is their awesome product? It’s happened to me more times than I can count. The fundamental lesson to take away from this is that you must integrate the product and marketing teams. There are many reasons to do so, including: What we saw in part 1 of this series, namely that Facebook is…

30 Dec 2013

Video Marketing: Free Music Resources for Your Video

One of the more stressful tasks when you are putting together a video is finding the right content to enhance it. Music is a primary example of this, and you can drive yourself crazy trying to come up with the perfect sound to accompany your clip. The longer the video, the more music you need, and the more stress that builds. While the search is hard enough, it is the…

17 Sep 2013

Your Customers Love AdBlocker… and that’s a Very Good Thing

I recently discovered that I’m something of a hypocrite. I want all the world’s knowledge at the click of a mouse or the tap of a finger, and I know that costs money. If, however, a site providing any of that information has the audacity to have a sidebar of ads, a banner ad, or, sin of sins, has put that content behind a paywall, screw ‘em… I’ll go to…