The latest SEO Industry news, notes, and chat.
Ah, Google… they have taken over everything on the web, haven’t they? Once upon a time, they were nothing but a simple Beta engine on a university server, with a unique algorithm and big dreams. Now they dominate the Internet to the point of it being next to impossible to get away from them. Come on, who really uses Bing? Who doesn’t watch YouTube? Who doesn’t have a Gmail account?…
Why aren’t more people using Twitter favorites? No, I really mean it, why isn’t every tweet obsessed Twitter junkie nuts for this feature? It is arguably one of their most helpful, and yet most overlooked, tool on the site. You can use it to curate content on a massive scale, bookmark links for later, or just keep track of what people are saying on any particular content to be used…
The social web has long since been a primary focus of the savvy marketer. Over the years, the type of widely available and popular platform for social interaction has expanded to include some newcomers. For example, Pinterest, StumbleUpon, LinkedIn and Delicious have all reached a level of significance many of us did not expect in a market dominated by Twitter, Facebook and YouTube. With this change has come a question…
We live in a world obsessed with profit. Buying, selling, acquiring, spending money in the guise of saving money, manufacturing cheaper products, switching to the cash cow of the digital realm…this is all a part of life. Even when you don’t wish to be part of it, you can’t help it. Our society is just woefully consumerist, touching every part of our day to day. But some of us are…
If we write content for a website, we’re often pressured to make sure that it is fresh and up to date. Likewise, if we work in the IT department maintaining technology, we may face the need to keep our hardware and software fresh and up to date. But what does that really mean? There’s a certain irony to my writing this piece, as I’m working on my personal system, an…
Since the Panda update and refreshes, content consolidation projects have widely undertaken as both to lift the effects of Panda and as preventative measures. This article will show you three risky but popular content strategies, how to diagnose them and tips for how to approach consolidating.
Whenever you are trying to talk to your clients about actually attracting links (versus building them), there are always two types of excuses: either the niche is too boring, or there are no technical capabilities (in terms of a good design team and experience). I don’t believe in boring niches – neither do I believe in the absence of design skills that would be able to prevent you from building…
One of my biggest passions? Blogs. I love writing for them, I love searching for them and I especially love reading them. The downside to this is that I have a huge number of blogs. I mean there are really lots of great blogs in my niche I need to keep up with. When you have too many blogs to follow, you run into the problem of actually reading them…
It is commonly known that website content is an important part of a sound organic search online marketing strategy. To meet the content creation needs of webmasters and marketers a wide variety of content creation options emerged. This article provides a concise guide that outlines the various content creation options for either adding content to existing organic search “landing pages” or adding new pages to your website. Note however, this guide does not…
I am a huge believer in content. Providing great trendy content is by the most reliable and efficient way to market your site. No wonder many internet marketing companies are switching to various content marketing services. However producing great content on a regular basis may be overwhelming (and as many people believe, impossible). Coming up with new and new great and popular article ideas is something we are all struggling…
An infographic is a great way to go viral, earn links and social media shares as well as to give your content wings by re-packaging it. When done well, infographics work like magic for driving traffic and exposure. From presentation data, to visual resumes and just fun items to share through social networks, you can make intricate infographics in minutes. These five tools are an excellent way to do so….