Category: SEM Industry
  • Lisa Barone

    • Keyword Research, Selection and Optimization

    • November 11, 2008 - Posted by Lisa Barone to PubCon 2008, SEM Events, SEM Industry
    • Back from lunch where there were no cupcake. There wasn’t even a cookie. Lunch Fail! Now it’s time to talk about Keyword Research, Selection and Optimization. Wooing us out of our food comas will be Ken Jurina, Larry Mersman, Wil Reynolds and Stoney deGeyter. The lovely and always classy Christine Churchill will be our moderator. [Side note: If you haven't read SEO Chick Julie Joyce's recent interview with Christine Churchill, I very much recommend it. Both ladies...
  • Lisa Barone

    • Are you Employable or Just Employed?

    • October 28, 2008 - Posted by Lisa Barone to Branding, SEM Industry
    • CenterNetworks’ Allen Stern brought up an interesting conversation last week that I think is worth touching on. He created a great video post that asked, in a time when the economy is as stable as New England weather and layoffs are hitting the technology industry hard, are you employable or are you just employed? It was one of those posts that stopped me in my tracks and made me think. First off, what’s the difference between...