Scholarship Link Building – Penalized !
I believed in scholarship link building back about 15 to 20 years ago. It was a novel concept that seemed legit. Offer a scholarship on your website, then write to every school and college and ask them to add a link to your scholarship page on their site. Problem is, is that between about 2008 […]
- 05-25-2021
- Link Building
How To Control Your Video Search Snippet
We’ve talked about search and social snippets before. A rich snippet is what you see below your search listing enriched with rating stars, author information, a thumbnail, etc… scraped from the linked page. Google ranks videos inside so-called video carousels. Inside video carousels, Google often shows: The video thumbnail (which implies it’s a video) The […]
- 04-13-2021
- Search Engine Optimization
36 Online Video Tools for Simple Video Creation, Editing, and YouTube Management
[Updated 2021/06/25] Eyeballs are getting harder and harder to grab, especially on Facebook, where the auto-play feature has completely changed the landscape of the platform, both on desktop and mobile. Right now, video is the most engaging Facebook format. Uploading 60-90 second, funny, evergreen videos with captions and short text introductions is one of the […]
- 03-20-2021
- Video
10 Tools to Visualize Numbers and Percentages
Visualization is key to properly conveying numbers and percentages online. Human beings are visual creatures. We do better seeing representations than we do hearing or reading stats. Therefore visualization is the marketing goldmine: Graphs and charts are much more sharable than many other types of images. More importantly, graphs seem to trigger more clicks because […]
- 02-09-2021
- Content
Try Not to Be Awkward: 5 Tips for Writing Seamlessly Optimized Content
My first lesson in creating SEO content: Try not to be awkward. The inclusion of well-researched keyword phrases in your content is crucial. But it’s just as important to include these words and phrases in a way that flows, reads well, and doesn’t alert the reader to your attempts to sneak in these phrases. I […]
- 02-03-2021
- Content, Tips and Tricks
Find and Fix Mixed Content Issues with This Free Tool
Among newer SEO issues that have become a widespread problem is so-called “Mixed Content” issue. Let’s find out: What mixed content is How to spot and fix the mixed content issue What Is Mixed Content? Mixed Content issue occurs when a secure page serves non-secure content (images, videos, but also scripts, styles, etc.) Mixed content […]
Free Mobile/Desktop Code Comparison Tool: Is Your Site Mobile-First-Index Friendly?
On March 5 Google announced what we all knew had been coming: The Mobile-First index is now the default for the whole web. Previously, you had to wait for a notification in your Search Console to be sure Google is using your site’s mobile version to index your pages. Now mobile-first indexing is the default […]
- 05-26-2020
- SEO Tools
The Free SEO Plugin You Have Been Waiting For
Google search results are getting richer and harder to deal with. You cannot copy URLs of search results until you click them. It is impossible to copy the list of URLs ranking on page 1. You cannot do much when trying to analyze search result pages. To make SERP analysis doable, we have come with […]
- 05-01-2020
- SEO Tools
How to Adapt Your SEO Strategy to Survive the Crisis
In these uncertain and unprecedented times, when every business is facing some sort of a struggle (whether it is a lack of demand or the shortage of supply or something else), all of us are trying to figure out how to keep our businesses afloat. Can SEO be part of the solution here? For the […]
- 04-22-2020
- Search Engine Optimization
The Ultimate Guide to Proper Youtube Video Tagging [Updated]
Youtube is one the biggest marketing channels out there, yet it is mostly under-utilized by brands. According to Statista, YouTube reached 1.9 billion users worldwide in 2019. In case you are preparing yourself for amplifying your video content through Youtube (which you probably should), here’s an extensive guide for you on Youtube tagging. According to […]
- 12-18-2019
- Rich Media
