Category: Search Engine Optimization
  • Ninja Bonnie

    • Super Cool Data Visualizing Tool Views for Exploratory SEO Analysis

    • February 3, 2012 - Posted by Ninja Bonnie to Search Engine Optimization
    • I’m a big fan of data visualization tools. Most of the time clients don’t want to look at ugly spreadsheets nor do they want to see big data pukes. Information  must be obvious and instantly actionable. Another advantage of data visualization tools,  although admittedly you don’t have the flexibility to merge in different kinds of data like you  would when you create charts in Excel, is that data visualization tool views are push button quick....
  • Rick DeJarnette

    • Did Siri Really Kill SEO?

    • January 30, 2012 - Posted by Rick DeJarnette to Search Engine Optimization
    • When Apple released the iPhone 4S in November of 2011, one of the biggest splashes was made by its new intelligent speech-recognition user interface, known as Siri. It was only a beta product, imperfect, but it was still impressive in its functionality. It required no “learning” process to use. It simply worked out of the box. More or less. Some folks dismissed Siri as a mere party trick feature. Others, including some in the search engine...
  • Rick DeJarnette

    • Click-through rate of top 10 search results in Google

    • January 24, 2012 - Posted by Rick DeJarnette to Search Engine Optimization
    • Who wants to be listed as the Number 1 link in the Google search engine results pages (SERPs)? (I assume you all do; otherwise, why are you reading this blog?) We all invest lots of time and money to achieve this often elusive goal. But why? The theory is that you typically get a dramatically higher click-through rate (CTR) in position 1 compared to links in lesser positions. At least, that is the common perception. There...
  • Jim Boykin

    • Ann Smarty Joins Internet Marketing Ninjas!

    • January 19, 2012 - Posted by Jim Boykin to Search Engine Optimization
    • In October of this past year I had the luck to be able to visit Kharkov, Ukraine to speak at Optimization 2011. While there I was lucky enough to be able to hang out with one of my very favorite SEO’s in the world, Ann Smarty. The following month Ann and her husband were able to come over to the USA to visit me and the office of the Ninjas. Now I’ve met a lot...
  • Rick DeJarnette

    • The Ultimate How-To Guide on 301 Redirects

    • January 18, 2012 - Posted by Rick DeJarnette to Search Engine Optimization
    • Many of our clients comment on our site review reports on subjects like canonicalization, site migration, architecture changes, or page updates. Specifically when we advise implementing 301 redirects to optimize and maintain the value of a specific URL in search engines, inevitably they reply with the following question: “How do you implement a 301 redirect?” As long as you have access to the root directory of your web site on your web server, it’s not hard...
  • Ninja Jen Van Iderstyne

    • When Google Thinks Your Title Tags Suck

    • January 16, 2012 - Posted by Ninja Jen Van Iderstyne to Search Engine Optimization
    • Learning to use title tags well is one of the most basic aspects of on-page SEO. It’s something we talk about a lot with clients so when Google published their post last Thursday about “Better Page Titles in Search Results” it caught my interest. Not because it’s revolutionary. Not because they said something no one has ever said before. It’s because they called out a range of title tag issues that are worth talking about, at...
  • Ninja Bonnie

    • The Debate on Rich Snippets and Their Future in the SERPS

    • January 11, 2012 - Posted by Ninja Bonnie to Search Engine Optimization
    • Google has been aggressively promoting schema.org, rich snippets and declaring an author for your site. Although these three concepts seem very different, they are actually very similar and they reflect what I think is a general shift  in direction for how search engines may interact with websites in the future.  Specifically, this is indicative of the shift to a more ‘semantic web’ -  web sites will define  certain common types of content  for search engines....
  • Ninja Jen Van Iderstyne

    • What Your SEO Wants For Christmas

    • December 22, 2011 - Posted by Ninja Jen Van Iderstyne to Search Engine Optimization
    • Sometimes it’s nice to give a little holiday recognition to the people who work for you. Whether it’s a Whitman’s sampler for the Mailman or a greeting card for your family dentist, it’s just a little something to spread the merriment. Well… if you’re thinking of bestowing a gift on your SEO, I’d like to put my own little list out there. Now, maybe your SEO would prefer an ergonomic keyword or something from The...