Internet Marketing Ninjas Blog

The latest SEO Industry news, notes, and chat.

Category: Search Engine Optimization
06 Apr 2016

A “More” Core Tour of the 404: Do’s and Don’ts for Broken Pages

There are some topics, that although extensively written on already, still seem to elicit a lot of confusion among clients and digital marketers alike, even in 2016. One of those topics is the 404 page and how to handle broken pages and links in general. So even though the best practices haven’t changed (too) much over time, allow us to review the topic again and perhaps offer a fresh perspective… [Read More…]


09 Mar 2016

Beware of Automated Reporting: Software are NOT Analysts

Recently, a client sent over a site audit another agency had prepared. The client was concerned; although they were happy with their campaign-to-date, the report supposedly identified a slew of “critical” issues to fix on their site. What did we think? At first, I was worried. Had the Ninjas missed something?  Would the client doubt our due diligence? I reviewed the audit and within 5 minutes, I wrote back to… [Read More…]


06 Mar 2016

3 Tools to Rank in Google’s Featured Answer OneBox

Since 2014 there has been a continuous debate in our marketing world: Are those Google’s quick-box results good or evil? Most of us seem to agree that it’s probably evil because it steals clicks from the original site by serving the user with the immediate answer to their query. But how does it matter? The truth is, good or evil, it seems there to stay whether you like it or… [Read More…]


29 Feb 2016

What Google’s Four Ads Above the Fold Mean for Organic Search Results

A few days ago Google announced removing sidebar ads from search results and introducing 4 ads on top of organic results. While this change has been met with much skepticism and critique by brands which have been working on improving their organic search positions for ages, is it really time for despair? Definitely no and here are our arguments: 1. More people are likely to scroll down to organic search… [Read More…]


25 Jan 2016

Explore Related Entities Using Google Suggest (Google Auto-Complete)

One of my favorite SEO developments for the past years was the switch from “strings” to “things” meaning that, instead of optimizing pages for the exact-match strings of keyword phrases, we now realize the benefits of optimizing the page for “entities” and concepts. If you are willing to see the actual example of what I am talking about here, head straight to this awesome article by Bill Slawski and read… [Read More…]


09 Dec 2015

3 Easy Things You Can Tune & Test That Can Help You Rank Better

SEO can be overwhelming: You never know where to start. Let’s take a breath and do something quick: These small <title> tweaks can help you rank better Most of the time, websites create their meta <title> templates and forget about them. Meta data is an easy thing to change and an easy thing to test if its working. A small tweak here can help your rankings for primary and secondary… [Read More…]


04 Nov 2015

How to Rank Higher in Google

With Google Updates and SERPs changes, it’s getting harder and harder to achieve organic visibility. More and more huge brands take over short-tail competitive SERPs? What can sites with smaller budgets do? You need to become a brand Invest in creating a huge resource. Build something awesome at least monthly! Our digital assets team is brainstorming weekly so our clients get featured in publications like New York Times and Washington… [Read More…]


29 Oct 2015

How to Force Google to Crawl More Pages of My Site? #JimAndAnn Show

It’s a very frequent question: How do I get Google crawl more of my site pages? The basic answer is: There’s nothing extra you need to be doing except for creating useful content and building a clear website architecture which would be easy to understand to both search engines and users. How does Google discover websites and URLs? Google crawls the web by following the links. The crawl from page… [Read More…]


22 Oct 2015

Actionable Content Tips for Product Pages #JimAndAnn

Content pages are important search engine traffic landing ages because that’s where a user can convert immediately. Unfortunately product page content is often thin, duplicate or database-generated (not unique). Product Page Content Tips Here are some tips on making your product page content better to both rank high in Google and convert well: Include more product photos (Encourage your buyers to send you the product pages for a discount) Include… [Read More…]


28 Sep 2015

Authorship and Author Rank: HUGE Signal Most People are Missing

Ever since Google has closed its Google Plus authorship program, you might have had “Authorship is dead” sentiment all over the place. The truth is, that was an absolutely different type of authorship than what we are going to talk today. Google Plus authorship has never been a ranking signal while mapping authors and figuring authorship and influence signals has been on Google’s agenda for ages. Authorship = All kinds… [Read More…]


17 Sep 2015

How to Optimize Title Tags for Higher Rankings and Better Click-Through #JimAndAnn

Title tag is the most important element of your web page: It helps you rank higher, it can improve your click through, it can catch an eye and get people share your page on social media. Title Tag Optimization Tips Google will only display ~70 characters (512 pixels) within search results. But it doesn’t mean that you can’t make it longer The best practice is to include your main keyword… [Read More…]


06 Aug 2015

Guaranteed Rankings + PR7 Links: From Weird Leads Series @ Jim and Ann Show

We continue featuring some of IMN leads we’d like to publicly respond to in order to educate our community a bit. Please watch our previous video in the “weird leads series”: “Acquire 300-400 Good-Quality Links” Here’s another one: The Lead: Hi, I am looking for a company that specializes in achieving Top Website rankings with guarantees. I am looking for a definitive strategy to achieve a PR7 (or better) and… [Read More…]


29 Jul 2015

How To Get Google Search Console Data When It’s Not Showing Or Disappears

You can think of Google Search Console kind of an equivilent of a Google Analytics view. On the positive end of that, you can’t really lose data in the same way like what can happen in analytics. On the negative end all your data can temporarily disappear and because of Googles UI, you’re left scratching your head as to where it went and what to do. Not only that but… [Read More…]