Category: Search Engine Optimization
  • Rick DeJarnette
    • SEO Worst Practices

    • February 22, 2012 - Posted by to Search Engine Optimization
    • SEOs love to talk and write about industry best practices, as well they should. To best serve their clients, following industry-established SEO best practices should always be the goal. But what about those shady types on the fringes of the SEO community who advocate, hmmm, let’s call it a less reputable route? Not surprisingly, these SEO are also typically the same ones who claim they can absolutely get you to be the #1 spot in the...
  • Ninja Jen Van Iderstyne
    • A Love Letter to the Site: Command

    • February 15, 2012 - Posted by to Search Engine Optimization
    • We have a lot of tools here at Internet Marketing Ninjas. I mean A LOT. We have tools that crawl sites, compare competitors and create charts and tables full of useful data. I’m such an isolated geek – I actually called someone a “tool” the other day, forgetting that, in some circles, that’s actually an insult. But honestly, the tools our reporting team gets to work with are so awesome and comprehensive that occasionally it...
  • Ninja Jen Van Iderstyne
    • Online Shopping Trends Tell Tales

    • February 10, 2012 - Posted by to Search Engine Optimization
    • Earlier this week, ComScore released their latest report on online spending in 2011. And the general trend is: it’s up. The fact that Internet spending is continuing its skyward trajectory holds several implications for online businesses, both obvious and subtle. Search Engine Journal summarized the findings like this: “Online shoppers spent a record breaking $161.5 billion in 2011. This 13% increase over 2010 was assisted by several top-performing product categories, which each experienced a minimum of 18%...
  • Rick DeJarnette
    • Did Siri Really Kill SEO?

    • January 30, 2012 - Posted by to Search Engine Optimization
    • When Apple released the iPhone 4S in November of 2011, one of the biggest splashes was made by its new intelligent speech-recognition user interface, known as Siri. It was only a beta product, imperfect, but it was still impressive in its functionality. It required no “learning” process to use. It simply worked out of the box. More or less. Some folks dismissed Siri as a mere party trick feature. Others, including some in the search engine...
  • Rick DeJarnette
    • The Ultimate How-To Guide on 301 Redirects

    • January 18, 2012 - Posted by to Search Engine Optimization
    • Many of our clients comment on our site review reports on subjects like canonicalization, site migration, architecture changes, or page updates. Specifically when we advise implementing 301 redirects to optimize and maintain the value of a specific URL in search engines, inevitably they reply with the following question: “How do you implement a 301 redirect?” As long as you have access to the root directory of your web site on your web server, it’s not hard...