Internet Marketing Ninjas Blog

The latest SEO Industry news, notes, and chat.

Category: Search Engine Optimization
01 Apr 2015

Introducing Rel=Fact

On the heels of a study testing a fact based approach to rankings known as Knowledge-Based Trust (KBT) Google is releasing additional news on this front. Even though the KBT concept is still in relative infancy, to give the idea a bit of a growth spurt, Google has unveiled a new attribute intended to help webmasters distinguish their fact based content for the Knowledge Vault. The new tag rel=fact, has…


05 Feb 2015

HOW TO: Correctly Test to See if Starting SEO is a Worthwhile Investment for Your Business?

The incremental approach to SEO, the approach of making small investment in SEO for proof of concept and scaling on it –  is very tempting: it seems low cost and low risk. Also, for companies that are heavily focused on paid advertising, it is common to have a small test budget to run small cheap tests with, so it would seem that on face value that the same logic would…


19 Dec 2014

Big Structured Web News: Google Transferring Freebase to Wikidata #SEOQA

Google announced this week that they will be shuttering and the data will be available on wikidata on June 30, 2015. With all the talk around structured data, entities, and the knowlege graph, I naturally wondered if this signaled anything from those other initiatives. The following quote in the post provides some clarification: “So we’ve decided to help transfer the data in Freebase to Wikidata, and in mid-2015 we’ll wind…


05 Dec 2014

How Does Google Handle Legitimate Hidden Content? #SEOQA

Starting with WebmasterWorld and SEroundtable posts here and here, there has been a lot of talk about how Google handles hidden content and if hidden content is weighted differently. Hidden Content is Indexed… As far as I have seen since the discussion died down, Google does index this content. Personally, I think it would be really odd for them to stop indexing it. Also, from the clarification Google provided, there…


28 Aug 2014

5 Useless SEO Metrics To Avoid

Metrics are awesome! Seriously I know I sound like a nerd, but the truth is, metrics make our jobs as SEOs easier because they allow us to quickly identify complex aspects of large data sets. If used correctly they can show patterns and trends that need to be identified. However understanding which metrics are the most important is a hard task. This is largely because some metrics are better than…


14 Jul 2014

How To Control Your Video Search Result Listing

Search engine result pages is becoming plain again. With author pictures going away, who knows what other rich snippet will be affected next. But there’s no reason to be discouraged! We need to make the most of what we have now and if it’s gone one day, well, we’ll learn something else. That’s what makes Internet Marketing so exciting, right? So let’s try to get the most from our video…


12 Jun 2014

Web Developers, Remember To KISS For SEO

Building a web site is a lot like making a cake. There are lots of different types, and millions of different recipes. But my favorite type of cake (and web site) is one made with simple but, high quality, ingredients. When I was in grade school I remember writing an essay and my teacher telling me after, that I needed to KISS my work more. I thought to my self, “heck…


05 Jun 2014

5 Ways To Gauge Authority In The Search Results

Let’s pretend for a moment that NBC’s Today Show wants to do a story on politics in the Middle East. For some odd reason the producers can choose to have either me, or General Colin Powell on as a guest. Can you guess who they are likely to pick? Despite the fact that I have a degree in political science with a concentration in international politics, they will always pick…


29 May 2014

5 “Panda Proof” Internal Linking Strategies

Last week Panda 4.0 rolled out and along with it a lot of new analysis as to what can trigger it. I started to write up my own analysis today, but decided to table that until next week when I can collect more data. However, in the meantime I think we should still talk about Panda. But instead of hashing out how to escape this filter, I would rather talk…


22 May 2014

INTERVIEW: Lets Get Mobile With Cindy Krum

When you want to learn something new how do you go about doing that? Personally I approach new topics by writing about them, and asking questions to folks that know a lot more than I do. Which is why when I decided to learn more about mobile marketing, I immediately decided I needed to interview, Cindy Krum. Cindy Krum, is the CEO and founder of MobileMoxie.com as well as the author of…


19 May 2014

Two Great Tips for Advanced Author Audit

Thanks to the the popularity of Google Authorship project, marketers have paid an increasingly more attention to building up your own as well as connecting to the existing established authors in your niche. And of course, with or without Google Authorship, a powerful author brand is always a win: That’s the constant source of citations for the brand as well as huge trust for the community where that author managed…


15 May 2014

Tips To Optimizing Blog Post Templates For SEO

Last week I talked about optimizing the comment section of a blog post. After I published that article I thought, Wow, I just ignored the rest of the page! While the comments are important, there should also be a whole body of content above the comments that is also important as well. Therefore, I figured I would put together some tips this week for optimizing a blog post template for SEO….


08 May 2014

5 SEO Protips For Blog Comments

Sometimes the comment section of a blog can be way more interesting than the entire article itself. In fact it seems as if sometimes the best information is found with in a post’s blog comments. Which is why I hate seeing blogs that haven’t optimized their blog comment sections for SEO. I mean lets think about it: This is free content on your site that came from users that are…