Internet Marketing Ninjas Blog

The latest SEO Industry news, notes, and chat.

Category: Search Engine Optimization
28 Aug 2014

5 Useless SEO Metrics To Avoid

Metrics are awesome! Seriously I know I sound like a nerd, but the truth is, metrics make our jobs as SEOs easier because they allow us to quickly identify complex aspects of large data sets. If used correctly they can show patterns and trends that need to be identified. However understanding which metrics are the most important is a hard task. This is largely because some metrics are better than…

14 Jul 2014

How To Control Your Video Search Result Listing

Search engine result pages is becoming plain again. With author pictures going away, who knows what other rich snippet will be affected next. But there’s no reason to be discouraged! We need to make the most of what we have now and if it’s gone one day, well, we’ll learn something else. That’s what makes Internet Marketing so exciting, right? So let’s try to get the most from our video…

12 Jun 2014

Web Developers, Remember To KISS For SEO

Building a web site is a lot like making a cake. There are lots of different types, and millions of different recipes. But my favorite type of cake (and web site) is one made with simple but, high quality, ingredients. When I was in grade school I remember writing an essay and my teacher telling me after, that I needed to KISS my work more. I thought to my self, “heck…

05 Jun 2014

5 Ways To Gauge Authority In The Search Results

Let’s pretend for a moment that NBC’s Today Show wants to do a story on politics in the Middle East. For some odd reason the producers can choose to have either me, or General Colin Powell on as a guest. Can you guess who they are likely to pick? Despite the fact that I have a degree in political science with a concentration in international politics, they will always pick…

29 May 2014

5 “Panda Proof” Internal Linking Strategies

Last week Panda 4.0 rolled out and along with it a lot of new analysis as to what can trigger it. I started to write up my own analysis today, but decided to table that until next week when I can collect more data. However, in the meantime I think we should still talk about Panda. But instead of hashing out how to escape this filter, I would rather talk…

22 May 2014

INTERVIEW: Lets Get Mobile With Cindy Krum

When you want to learn something new how do you go about doing that? Personally I approach new topics by writing about them, and asking questions to folks that know a lot more than I do. Which is why when I decided to learn more about mobile marketing, I immediately decided I needed to interview, Cindy Krum. Cindy Krum, is the CEO and founder of as well as the author of…

19 May 2014

Two Great Tips for Advanced Author Audit

Thanks to the the popularity of Google Authorship project, marketers have paid an increasingly more attention to building up your own as well as connecting to the existing established authors in your niche. And of course, with or without Google Authorship, a powerful author brand is always a win: That’s the constant source of citations for the brand as well as huge trust for the community where that author managed…

15 May 2014

Tips To Optimizing Blog Post Templates For SEO

Last week I talked about optimizing the comment section of a blog post. After I published that article I thought, Wow, I just ignored the rest of the page! While the comments are important, there should also be a whole body of content above the comments that is also important as well. Therefore, I figured I would put together some tips this week for optimizing a blog post template for SEO….

08 May 2014

5 SEO Protips For Blog Comments

Sometimes the comment section of a blog can be way more interesting than the entire article itself. In fact it seems as if sometimes the best information is found with in a post’s blog comments. Which is why I hate seeing blogs that haven’t optimized their blog comment sections for SEO. I mean lets think about it: This is free content on your site that came from users that are…

28 Apr 2014

“Dwell Time”: What is It and What is a Good “Dwell Time” as per Bing and Google

“Dwell time” is one of the easier-confused terms in the SEO industry. When discussing “dwell time”, people often seem to be talking about “Time-on-page” instead. Let’s try to be as clear and comprehensive as we can: “Dwell time” Defined by Bing (Less than a Minute = Poor) Dwell time is quite an old term that was coined (I believe) by @DuaneForrester in his old article “How to Build Quality Content”…

24 Apr 2014

Getting The Most Out of Your Category and Tag Archive Pages

Last week I talked about the amazing world of information architecture. We discussed how important it is to correctly classify information not only for the user’s benefit, but also to help power things like recommendation engines. I briefly mentioned then, that from an SEO perspective, correctly classifying information can aid in the form of creating powerful archive sections of web sites that can rank extremely well. In this post we will…

17 Apr 2014

Smart and Smarter: Categories and Tags

Is a tomato a fruit or a vegetable? What about a cucumber? The answer to these questions really depends on the context of the dialog. If we are talking about them in a botanical context then they are fruit. But if we are discussing them in a culinary sense, they are vegetables. How we classify information is extremely important because every classification can transfer an inherent normative value. Many like…

10 Apr 2014

Building Signals And Mitigating Risk For Local SEO

Big brands seem to have a much easier time ranking now a days right? Well that may be true, but, one positive point that is rarely discussed is, many small businesses can rank well too by taking advantage of local SEO. Now of course local SEO won’t apply to everyone, but if you own a local business then it might be the perfect solution to your ranking woes. Essentially, what…