Internet Marketing Ninjas Blog

The latest SEO Industry news, notes, and chat.

Category: Search Engine Optimization
30 Nov 2017

Keyword Clustering: Best Resources, Techniques and Tools

What exactly is keyword clustering? To cluster keywords means to group your long overwhelming keyword lists by relevancy. I have done an article explaining keyword clustering in a most easy-to-understand way. At the heart of it, keyword clustering is what it sounds like: you take relevant keywords and arrange them together into groups. Use these keyword clusters to: Better understand your topic Optimize your content for several keyword phrases instead… [Read More…]


23 Jan 2017

5 Easy-to-Digest Resources to Finally Understand Site Speed Better

Making your site faster has been a hot topic for many years now. It started with Google announcing site speed a ranking factor and it’s got hotter with the mobile search traffic getting more and more discussed. Sadly, it’s also one of the most complicated topics to discuss. You are unlikely to handle speeding up your site yourself: You’ll need good developers to rely on. However you also want to… [Read More…]


11 Oct 2016

HOW TO: Prioritize Cleanup of Server Response Errors for the Most Value & the Least Effort

Cleaning up 400 level, 500 level server errors, and weird redirects seems like a battle with no end, especially on larger sites. It sometimes feels like playing wack-a-mole trying to clean them up – as soon as you clean a bunch up, more appear. It’s also really easy to lose your valuable SEO time as well as developer time, cleaning this stuff up. Here are some tips to help you… [Read More…]


04 Oct 2016

Crawling Gotcha: Rel=”Canonical” Creating 404’s or Weird Redirects for Google

This issue: Site crawls tend to be a starting point of a lot of SEO reviews. One thing that I’ve been increasingly running into is Google flagging server response errors to pages the never existed in the first place in Google Search Console but I don’t see the same error when running other crawlers. One of the ways that Google is finding these pages is not by crawling internal links… [Read More…]


06 Apr 2016

A “More” Core Tour of the 404: Do’s and Don’ts for Broken Pages

There are some topics, that although extensively written on already, still seem to elicit a lot of confusion among clients and digital marketers alike, even in 2016. One of those topics is the 404 page and how to handle broken pages and links in general. So even though the best practices haven’t changed (too) much over time, allow us to review the topic again and perhaps offer a fresh perspective… [Read More…]


09 Mar 2016

Beware of Automated Reporting: Software are NOT Analysts

Recently, a client sent over a site audit another agency had prepared. The client was concerned; although they were happy with their campaign-to-date, the report supposedly identified a slew of “critical” issues to fix on their site. What did we think? At first, I was worried. Had the Ninjas missed something?  Would the client doubt our due diligence? I reviewed the audit and within 5 minutes, I wrote back to… [Read More…]


06 Mar 2016

3 Tools to Rank in Google’s Featured Answer OneBox

Since 2014 there has been a continuous debate in our marketing world: Are those Google’s quick-box results good or evil? Most of us seem to agree that it’s probably evil because it steals clicks from the original site by serving the user with the immediate answer to their query. But how does it matter? The truth is, good or evil, it seems there to stay whether you like it or… [Read More…]