Internet Marketing Ninjas Blog
  • Rick DeJarnette

    • Click-through rate of top 10 search results in Google

    • January 24, 2012 - Posted by Rick DeJarnette to Search Engine Optimization
    • Who wants to be listed as the Number 1 link in the Google search engine results pages (SERPs)? (I assume you all do; otherwise, why are you reading this blog?) We all invest lots of time and money to achieve this often elusive goal. But why? The theory is that you typically get a dramatically higher click-through rate (CTR) in position 1 compared to links in lesser positions. At least, that is the common perception. There...
  • Ninja Melissa Ward

    • Top 10 Tips to Loving Your LinkedIn Profile

    • January 23, 2012 - Posted by Ninja Melissa Ward to Social Media
    • When was the last time you gave your LinkedIn profile a little love?  When was the last time you even looked at your LinkedIn profile? LinkedIn is a handy network.  Certainly not as social as Facebook, but there are opportunities for interaction in groups, status updates and the Answers section. Before you go overboard joining groups and connecting to people, take a peek at your profile and review the information.  Here are a few tips: Have meaningful Job...
  • Ann Smarty

    • Downvoting Etiquette: How to Handle Down Votes?

    • January 20, 2012 - Posted by Ann Smarty to Social Media
    • Despite the fact that the recent trend seems to be against downvoting in general (both the social media giants – Facebook and Google Plus – are not giving their users the option to vote down / dislike an update), we still have to deal with negative voting dilemma: downvoting is still available at social voting veterans (Digg and Reddit) as well as large new-comers: the last year’s successful start-up Quora lets its users down vote...
  • Jim Boykin

    • Ann Smarty Joins Internet Marketing Ninjas!

    • January 19, 2012 - Posted by Jim Boykin to Search Engine Optimization
    • In October of this past year I had the luck to be able to visit Kharkov, Ukraine to speak at Optimization 2011. While there I was lucky enough to be able to hang out with one of my very favorite SEO’s in the world, Ann Smarty. The following month Ann and her husband were able to come over to the USA to visit me and the office of the Ninjas. Now I’ve met a lot...
  • Rick DeJarnette

    • The Ultimate How-To Guide on 301 Redirects

    • January 18, 2012 - Posted by Rick DeJarnette to Search Engine Optimization
    • Many of our clients comment on our site review reports on subjects like canonicalization, site migration, architecture changes, or page updates. Specifically when we advise implementing 301 redirects to optimize and maintain the value of a specific URL in search engines, inevitably they reply with the following question: “How do you implement a 301 redirect?” As long as you have access to the root directory of your web site on your web server, it’s not hard...
  • Ninja Jen Van Iderstyne

    • When Google Thinks Your Title Tags Suck

    • January 16, 2012 - Posted by Ninja Jen Van Iderstyne to Search Engine Optimization
    • Learning to use title tags well is one of the most basic aspects of on-page SEO. It’s something we talk about a lot with clients so when Google published their post last Thursday about “Better Page Titles in Search Results” it caught my interest. Not because it’s revolutionary. Not because they said something no one has ever said before. It’s because they called out a range of title tag issues that are worth talking about, at...
  • Ninja Melissa Ward

    • Social Media and SERPS Your World will Rank

    • January 12, 2012 - Posted by Ninja Melissa Ward to Social Media
    • It’s no secret that Social Media influences your search rankings, but where people seem to get lost is in HOW Social Media impacts SERPS (Search Engine Results Page).  So, let’s break it down into English or at least as far from geek-speak as I can manage. (If  you hear the Waa Waa Waa of Charlie Brown’s teacher stop for  a 10 second brain break.). Search Engines work on relevance, meaning it’s a search engine’s job is...
  • Ninja Bonnie

    • The Debate on Rich Snippets and Their Future in the SERPS

    • January 11, 2012 - Posted by Ninja Bonnie to Search Engine Optimization
    • Google has been aggressively promoting schema.org, rich snippets and declaring an author for your site. Although these three concepts seem very different, they are actually very similar and they reflect what I think is a general shift  in direction for how search engines may interact with websites in the future.  Specifically, this is indicative of the shift to a more ‘semantic web’ -  web sites will define  certain common types of content  for search engines....