01 Nov 2005

Links Within Content, Linking to Content …. a Rant.

A free flow rant
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Link Monkey….stupid people…..the jokes on those who have, what they consider, “link monkeys” working on their link campaigns.

Your link manager should be your “link expert”….an expert mind you….no freakin’ “monkey”.

I find many individuals who come to us who have been workin in obtaining links themselves, or by just purchasing links where their focus has been on numbers, and nowhere really on quality. Believe it or not, Link Style Pages are dead, and those are the types of pages that “monkeys” get you.

I also know of many larger SEO companies who try to avoid the topic of “obtaining links” in their proposals and contracts. When pressed, they will “buy you some links” via outsourcing to some “way sub par quality” party to “fill your link amount order”. In one sense, I don’t blame them, they can’t help but to give the clients what the clients are asking for. ..I fell into that trap  too, but got out last year.

Since most people are still thinking “the numbers game” when it comes to obtaining links,  most people are buying “numbers” from “monkeys” on crappy link pages.

When will the world wake up that the numbers game has passed the tipping point in Google. Engine are trying to get smarter with how they analyze sites. My overall thought is that they are working to identify, simply, “Links within Content and Linking to Content”

Say that line into your head over and over, it’s “Links within Content and Linking to Content”

Yesterdays link monkey is worthless today. The teamwork of tomorrow includes having the site owner make a real resource. They need to give away information, give away free tools, link out great, add a forum, blog, Content, Content, Content (and all unique…and no machine generated crap),

This content should link out to trusted content within the text, and should be written about things that are good enough to get links. Newsworthy or reference worthy material. You should do everything you can to provide something of value that people would want to link to – yea, the things that Jill Whalen has been preaching since 1995. And Look where she’s now.  “Well written content” and lots of it about interesting related things, has the best chance of ranking high long term.

To get back to “links”

Then, have your LINK EXPERT, work on advertising your info to everywhere relevant. They should add links within content, linking to sub pages of content sites, and should attempt to get links from within content of sub pages of other relevant pages of related sites…..that’s a whole art in itself. It’s “links within content, linking to content”.

Do you have a monkey or a computer doing your content or links? Are you playing the “monkey” or the “expert”? Who’s getting your links, and who’s writing your content, and how good is your content? And do you think any of this matters to your own link and content campaigns?