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Zen and the Art of the SEO’d Browser: Awesome Non-Obvious Plugins for SEO
- January 25, 2012 - Posted by Ninja Bonnie to Tips and Tricks
- People make fun of me: I’m obsessed with browser plugins! My browser has been compared to the cock pit of a 747 plane. I’ll admit it, I deal with slightly slower performance because of my love for plugins: I have two toolbars and 11 other permanent add-ons and 3 more that I’m testing out. I don’t care! I love them all. Although all of these plugins are fairly small, together they give me quick and...
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Category: Tips and Tricks
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Revisiting Web Standards and Your Website: Opportunities & Challenges
- January 6, 2012 - Posted by Ninja Bonnie to Search Engine Optimization, Tips and Tricks, Website Quality
- A colleague recently lent me an awesome book about web standards, a fairly famous one, called Designing with Web Standards By Jeffery Zeldman and Ethan Marcotte. It is not your usual techy read, it makes a good case for the importance of web standards generally, addressing important counterpoints such as why are web standards still important despite that fact that browsers are willing to render code that is sometimes grotesquely invalid and despite the fact...
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Getting Scannable: Practical QR Code Marketing Ideas
- December 28, 2011 - Posted by Ninja Bonnie to Branding, QR Codes, Tips and Tricks
- No one will deny, QR Code Marketing is the new mobile marketing trend for both large brands and small businesses alike. QR codes have a unique ability to break the barrier between offline campaigns and online marketing efforts in real time. They’re also appealing because of their low cost of implementation. It also seems like your imagination is the limit when it comes to thinking up new and fresh ways to use QR codes. Have you been thinking about using QR codes as another...
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Moving from a Facebook Personal Profile to a Business Page
- December 20, 2011 - Posted by Ninja Melissa Ward to Social Media, Tips and Tricks
- Many businesses have joined Facebook under their business name instead of the business owner’s name. For example: John Doe set up a “personal profile” or “timeline” as John’s Coffee Shop. It seems logical, but taking this route is not your best option. There are a number of dis advantages to this, the biggest of which is it is against the Facebook Terms of Service. In addition, personal profiles are not public and in some cases not...
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Online Video Optimization
- September 27, 2011 - Posted by marketingninja to Search Engine Optimization, Tips and Tricks
- Written By, Usability Ninja Karina As the technology of the web advances, online videos are growing in popularity, thus an increased importance is placed on video optimization. Getting your videos to rank well in a search engine will bring your website more visibility. You should think of video as content. We all know that “Content is King”, but what’s even better than plain text content, is a VARIETY of content on a website. Video is a...
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The SEO Mirror Test – Is Your Website Really Breathing??
- June 27, 2011 - Posted by marketingninja to Google, Search Engine Optimization, Tips and Tricks
- A while ago, while on a flight somewhere, I forget where now, I picked up a book titled The Mirror Test: Is Your Business Really Breathing by Jeffery W. Hayzlett. You know those little airport micro bookstores where you try to kill part of your 3 hour layover, yeah, one of those. This particular book was about measuring the health of your business. Basically, it talked about how there are several basic indicators of if...
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How to Tweet your Google Reader Starred items
- January 6, 2009 - Posted by Zane DeFazio to Tips and Tricks
- Sometimes I star articles in Google Reader that I find useful and that I think may also be useful to the people who follow me on Twitter [All 5 of them? Sorry. Carry on. €“ Lisa]. With a little research, I found that you can activate an RSS feed for your Starred items in Google Reader, and then from there, set it up to automatically Tweet a newly Starred item. Originally, I was going to write...
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How To Gain Trust And Influence People
- December 10, 2008 - Posted by Lisa Barone to Tips and Tricks
- You’ve probably already read about the recent Forrester report that lists blogs absolutely last on the totem pole as an information source people trust. Yes, a whopping 16 percent of people trust the information they read on corporate blogs. Well, then. That makes me feel warm and fuzzy. I’ll be home in bed NOT being trustworthy should anyone need me. [glare] The truth is that number is probably pretty fair. If I were to consider the number...
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