Internet Marketing Ninjas Blog

Search Engine Optimization is difficult to implement, and often more problematic for mid to large-sized organizations with complex internal structures and multiple decision makers involved. Using the popular hash #FAIL, I recently created an acronym to represent what I feel are 5 of the top reasons SEO doesn’t get implemented properly or completely. (Originally presented at Pubcon SFIMA 2013) #- Numbers The problem: In this case, “numbers” refers to level…

Organic or “free” exposure for your Web site via the Search Engines historically requires fundamental attention to three Search Engine Optimization basics: getting text and digital content indexed in the search engines’ databases, being relevant to the subject you want to rank for, and having the authority to outrank other relevant content. Over the years, many friends and acquaintances have come to me to ask about search engine visibility for…

There are some days when trying to be productive sounds about as appealing as repeatedly slamming your face into your desk. Other times you would love to be productive, but you just can’t wrangle your mind into submission. Your minds seem to have a mind of their own as you type “cats with sunglasses” into Google images. Suddenly, there goes another quarter of an hour you could have used finishing…

By Ninja Dan I love spreadsheets and I’m always looking for new ways to approach the data – sometimes you analyze spreadsheets the same old way and it’s hard to figure out what they’re telling you. The data just isn’t as forthcoming. That’s when a new way to manipulate them might be the trick needed to pull out those juicy, actionable insights. A few of my favorite data hacks come…

Image content is a powerful way to make an impression on a webpage. Instead of presenting a site full of dry, dull text-based content (of which I am frequently guilty!), the right image or graphic element can bring new life and visual interest excitement for readers. As I’ve said many times before, search engine crawlers love text-based content. It’s easiest for them to consume and parse for relevance. As smart…

We all work so hard to make sure all of our content is crawled and indexed by the search engines. So it’s ironic when sometimes we must also struggle to remove or prevent some otherwise private content from getting into the indexes. The process of blocking content from search can be frustrating, removal can be slow, and the whole experience exasperating – especially if you don’t know what options you…

People make fun of me: I’m obsessed with browser plugins! My browser has been compared to the cock pit of a 747 plane. I’ll admit it, I deal with slightly slower performance because of my love for plugins: I have two toolbars and 11 other permanent add-ons and 3 more that I’m testing out. I don’t care! I love them all. Although all of these plugins are fairly small, together…