Internet Marketing Ninjas Blog

The latest SEO Industry news, notes, and chat.

Category: Tips and Tricks
23 May 2013

5 Common Problems Leading to SEO Implementation #FAIL

Search Engine Optimization is difficult to implement, and often more problematic for mid to large-sized organizations with complex internal structures and multiple decision makers involved. Using the popular hash #FAIL, I recently created an acronym to represent what I feel are 5 of the top reasons SEO doesn’t get implemented properly or completely. (Originally presented at Pubcon SFIMA 2013) #- Numbers The problem: In this case, “numbers” refers to level…


06 Mar 2013

Google Problems? 3 Checks in 3 Minutes

Organic or “free” exposure for your Web site via the Search Engines historically requires fundamental attention to three Search Engine Optimization basics: getting text and digital content indexed in the search engines’ databases, being relevant to the subject you want to rank for, and having the authority to outrank other relevant content. Over the years, many friends and acquaintances have come to me to ask about search engine visibility for…


02 Nov 2012

Author Rich Snippets with Microdata markup

Yes, we’ve written about Author Rich Snippets in the past, but as you all know things quickly change on the interwebs. Google now recommends Microdata formatting for rich snippets. Rich snippets are what Google displays when it has appropriately structured data from your site. Google defines Snippets as: “Snippets–the few lines of text that appear under every search result—are designed to give users a sense for what’s on the page…


30 Jul 2012

Productivity Fun

There are some days when trying to be productive sounds about as appealing as repeatedly slamming your face into your desk. Other times you would love to be productive, but you just can’t wrangle your mind into submission. Your minds seem to have a mind of their own as you type “cats with sunglasses” into Google images. Suddenly, there goes another quarter of an hour you could have used finishing…


09 May 2012

Data Hacks: 4 Rapid Visualization Tricks for Keyword Rankings

By Ninja Dan I love spreadsheets and I’m always looking for new ways to approach the data – sometimes you analyze spreadsheets the same old way and it’s hard to figure out what they’re telling you. The data just isn’t as forthcoming. That’s when a new way to manipulate them might be the trick needed to pull out those juicy, actionable insights. A few of my favorite data hacks come…


17 Apr 2012

The Ultimate Guide for Web Images and SEO

Image content is a powerful way to make an impression on a webpage. Instead of presenting a site full of dry, dull text-based content (of which I am frequently guilty!), the right image or graphic element can bring new life and visual interest excitement for readers. As I’ve said many times before, search engine crawlers love text-based content. It’s easiest for them to consume and parse for relevance. As smart…


14 Feb 2012

The Ultimate Guide to Blocking Your Content in Search

We all work so hard to make sure all of our content is crawled and indexed by the search engines. So it’s ironic when sometimes we must also struggle to remove or prevent some otherwise private content from getting into the indexes. The process of blocking content from search can be frustrating, removal can be slow, and the whole experience exasperating – especially if you don’t know what options you…


25 Jan 2012

Zen and the Art of the SEO’d Browser: Awesome Non-Obvious Plugins for SEO

People make fun of me: I’m obsessed with browser plugins! My browser has been compared to the cock pit of a 747 plane. I’ll admit it, I deal with slightly slower performance because of my love for plugins: I have two toolbars and 11 other permanent add-ons and 3 more that I’m testing out. I don’t care! I love them all. Although all of these plugins are fairly small, together…


06 Jan 2012

Revisiting Web Standards and Your Website: Opportunities & Challenges

A colleague recently lent me an awesome book about web standards, a fairly famous one, called Designing with Web Standards By Jeffery Zeldman and Ethan Marcotte. It is not your usual techy read, it makes a good case for the importance of web standards generally, addressing important counterpoints such as why are web standards still important despite that fact that browsers are willing to render code that is sometimes grotesquely…


28 Dec 2011

Getting Scannable: Practical QR Code Marketing Ideas

No one will deny, QR Code Marketing is the new mobile marketing trend for both large brands and small businesses alike. QR codes have a unique ability to break the barrier between offline campaigns and online marketing efforts in real time.  They’re also appealing because of their low cost of implementation. It also seems like your imagination is the limit when it comes to thinking up new and fresh ways to use QR codes. Have you been…


20 Dec 2011

Moving from a Facebook Personal Profile to a Business Page

Many businesses have joined Facebook under their business name instead of the business owner’s name.  For example:  John Doe set up a “personal profile” or “timeline” as John’s Coffee Shop.  It seems logical, but taking this route is not your best option. There are a number of dis advantages to this, the biggest of which is it is against the Facebook Terms of Service.  In addition, personal profiles are not…