Have You Been Hit by a Google Panda Update?
After one of its Panda updates, organic traffic to affected sites can drop quickly and dramatically. The reasons for such an impact may sometimes be elusive, and recovering can be a long process. However, the solution almost always involves working with three major areas:
To help identify the areas that need to be addressed, our SEO consulting team conducts extensive research on your website and employs a proprietary suite of tools to provide an accurate diagnosis. We undergo a full discovery process, learning when and to what extent your website has dealt with Panda. We then, based on our knowledge and experience, provide you with an IT-ready list of action items to facilitate recovery of traffic.
We at Internet Marketing Ninjas strongly recommend that you closely review your analytics for Google organic traffic over time. If a major drop in traffic has occurred, see if the date of the drop aligns with any of the major Google Panda updates listed below:
Here are the dates of the Penguin Updates
Unless you have a manual action on your website, there is not way to file a reconsideration request, making the process of recovering from a Panda filter more challenging because Google does not tell your exactly what about the website is creating quality issues. Panda updates are often complicated, with many different facets to be explored and analyzed; those mentioned above are just a few factors. By running and extensively analyzing multiple proprietary tools and conducting detailed auditing, the Ninjas are able to generate many possible solutions and implement them to send better signals to Google. After solutions have been implemented, your website can be reanalyzed.
Getting out of Panda is not easy. In February of 2012, Barry Schwartz, an SEO industry thought leader, posted the results of his survey from Search Engine Roundtable asking how many people had recovered after Panda updates. The sobering fact is that a full year after Panda started, only 13% of the websites had recovered! This is not something to be taken lightly, and webmasters cannot usually fix it with a few simple tweaks. This is a matter of finding the “cancers” of your website content and fixing them or cutting them out, whether that means repairing bad interlinking sets, adding new content, or just improving the user experience. More specifically, it often translates to identifying the sections of the website that the Panda algorithm has identified as being low-quality and fixing those sections or removing them completely.
Internet Marketing Ninjas’ CEO, Jim Boykin, has written extensively on the Google Panda updates and is considered a though leader in the area of Panda update recovery. Jim has also spoken about Google’s Panda updates at several major industry conferences since early 2011, such as Search Exchange, Search Engine Strategies, Pubcon, and more. Here is what some of our industry experts have to say about Panda:
If your website has been hit by Panda, contact Internet Marketing Ninjas today for some of the best tools, in-depth analysis, and solutions in the industry. Having analyzed both the various causes and facilitated recoveries of traffic related to Panda algorithm change since the very first Panda Update was released in Feburary 2011, we are confident that we can help you recover and prosper in a post-Panda world.