The latest SEO Industry news, notes, and chat.
The past few months I’ve been doing a lot of link analysis for doing Google Disavows for websites. With Penguin now penalizing site for unnatural links, and with me speaking often about Penguin at conferences, and me being “the link guy”, a lot of companies have been coming to us for solutions after they’ve been hit by Google’s Penguin Update, and now they need to perform a Disavow and/or a…
Google has made billions by providing their visitors what they want. The ads at the top and side of search results are tailored to the queried term, in most cases. These paid (aka sponsored) results most often provide a solution to a problem, which is identified through Google’s intent perception of the query. But Google isn’t all about its paid ads. They want visitors to benefit from organic results, and…
If you are a giant geek like me, then you will likely watch this clip a few times today. But, there are other ways to celebrate our country’s freedom in total geek fashion. To get you started, I compiled a collection of Google doodles all from the search giant over the years. Each doodle was released on the 4th of July for the homepage of the most visited website in…
Last week there was a pretty big SERPs test spotted from Google: “In-depth” articles that appear to be triggered from trusted sources of information: There are a few reasons why, if it takes off, it will be huge news for SEOs: We’ll have to figure out what Google considers “in-depth” We’ll have to figure out how to get that additional exposure in search for our own sites The fact that…
Something sinister has happened within my Google search results… my review sites are disappearing and all I can find is one person’s opinion! Well, actually about 6-7 peoples’ opinions, based on what I am seeing. I discovered this when finalizing my recent decision to purchase an HTC One. I am the type of Web surfer that likes to see a List-form of reviews come back to me, as is commonly…
In 2008 Google officially introduced one of its greatest features: as-you-type suggestions. It was initially based only on what people typed when searching for the same phrase as you were. It was an optional feature (you could switch it off easily using Google’s search settings). Obviously, it was huge news for SEOs as search suggestions drastically affected the behavior of a user… In 2010 suggestions were taken one step further…
Over the years SEO’s and developers have worked together to design, test and implement automation methods which support technical and content search engine optimization goals. From the first use of dynamic insertion of database elements into page titles and product headlines, to the advanced eCommerce “tricks” we see in play today, automation is the key to SEO efficiency. This is especially true for large publishing or eCommerce sites which generate…
I was thinking of Penguin 2.0, and wondering how much historical backlink data can effect a site…for better, or for worse. The Brands who knew shit about seo, and did shit for seo, and got their ass kicked for years in rankings, are now the lucky ones as google has turned the tables …because if it smells like you have some history of SEO, then you might have a negative…
There can never be too much searching: I can spend hours playing with various search operators and ways to re-phrase the search query. You get even more insight when you start playing with various search visualization tools! These are the three I have found that I think offer something truly special. 1. Create Tag Cloud Warning: It doesn’t work for https:// Google results which are default for all searches when…
One of the most gut wrenching things a SEO will ever have to do, is talk to a business owner that has been hit with an algorithm update. Typically if they are contacting a SEO they have seen dramatic drops in rankings, traffic, and revenue. I have spoken to site owners that have lost substantial amounts of money when an algorithm change takes effect. Some have even had to lay…
I have long been an advocate of the great things that Google has done not only for improving the ability to search for information, but also for the hundreds of thousands of people in the world that enjoy gainful employment as a result of the search engine marketing industry. Today however I have to take some time to examine one of the flaws that is evident in the way that…
The recent news out of SXSW is that Google wants to “protect” searchers from clicking on sites from “low quality experience merchants”. How they’ll do that is up for speculation. Danny Sullivan reported from a panel he moderated at the Austin conference, called “How to Rank Better in Google & Bing”. Matt Cutts, Google’s mouth-piece to the search marketing industry, took a question from an online merchant complaining that bad…
There’s an interesting thread over at SEOchat forum discussing why Google doesn’t seem to be able to index the site title tags. Google’s Announcement and Tools Google announced they were now trying to improve our titles a year ago, yet it’s still being discussed. Google itself recommends looking into “HTML Suggestions” feature in Webmaster Tools (inside the Diagnostics section) to find the solution of the problem. More Reports and Concerns…
