The latest SEO Industry news, notes, and chat.
I have long been an advocate of the great things that Google has done not only for improving the ability to search for information, but also for the hundreds of thousands of people in the world that enjoy gainful employment as a result of the search engine marketing industry. Today however I have to take some time to examine one of the flaws that is evident in the way that…
The recent news out of SXSW is that Google wants to “protect” searchers from clicking on sites from “low quality experience merchants”. How they’ll do that is up for speculation. Danny Sullivan reported from a panel he moderated at the Austin conference, called “How to Rank Better in Google & Bing”. Matt Cutts, Google’s mouth-piece to the search marketing industry, took a question from an online merchant complaining that bad…
There’s an interesting thread over at SEOchat forum discussing why Google doesn’t seem to be able to index the site title tags. Google’s Announcement and Tools Google announced they were now trying to improve our titles a year ago, yet it’s still being discussed. Google itself recommends looking into “HTML Suggestions” feature in Webmaster Tools (inside the Diagnostics section) to find the solution of the problem. More Reports and Concerns…
I will be the first to admit to a strange addiction to shortcuts. Every time I sign up for a new services, whether it is Twitter or an app, I make sure I have their shortcuts page bookmarked until I learn it by heart. I have an entire folder dedicated to these pages, some of them used frequently and some no longer needed now that I have committed it all…
With all those Penguin updates forcing us to look into our IN-coming links, we almost forgot about another neglected Google’s love indicator: Google Toolbar PageRank. Yes, people are still looking into that and yes, it still indicates something we want to pay attention to. And this is what being discussed over at SEOchat forums: Sudden Drop in Toolbar PageRank (Don’t mistaken it for slight fluctuations which are normal) As Matt…
You know how every time the President comes on TV and says something, pundits spend an hour afterward pulling it apart looking for hidden truths and secret meanings? Well it keeps multiple news networks on the air so maybe it’s worth a blog post for this. On Wednesday Search Engine RoundTable featured a conversation about link removal from the Google Forums. It wasn’t an extensive exchange, but the 3 line…
By Ninja Matt As much as I like to rag on Google when I see the occasional crap site with 100,000 exact match anchor text links from 50 domains beating sites that follow Google’s guidelines, I don’t envy them. For one, the vast majority of sites created every day are spam and must be filtered out, but what’s worse is they’ve built such a stalwart, relied-upon brand that many people…
Internet Marketing Ninjas CEO Jim Boykin asked me to develop a post for his blog about viruses and malware. Now computer security is an old, familiar topic for me. Back in the day, I was a technical writer for Microsoft’s IT Group, where I created white papers and other documents on anti-malware products and strategies. Later, in 2009, when I authored the blog for Bing Webmaster Center, I used that…
Google’s Penguin Update, and some Jim ramblings about search terms of interest and asking if Google is God…. I was doing some reading last night when I came across the url, the site that was selling payday loan links within spun content that didn’t make sense that was mentioned by Matt in his post about the Google Algorithm Update, now named Penguin…or the Google webspam update…. I then ran that…
When ever there’s a big Google update, like the Over Optimization / Webspam update that going on now, I tent to head over to webmasterworld and read what SEO’s are saying…yea, a lot of time it’s noise…but it’s the gems that keep me focused on reading through everything..and tonight I found a few gems there. I just went though about 120 comments from the new thread there on the Google…
I couldn’t decide if I should call this post Can You Penalize a Site in Google buy Buying Spammy Links to it? or Getting to #1 by banning everyone above you. Last week, some people decided that they didn’t like Dan Thies (even though I’ve always thought he was a great guy….his book Search Engine Fast Start was required reading for our ninjas for years…and I’ve learned a lot from…
Jim’s thoughts on the Google Over Optimization Webspam Update Google’s updating, look for a few minutes, then get back to work. The sky really isn’t falling, Google’s just going through some growing, and we might have to feel some of the pains. Lee point over to Matt Cutts, where Matt mentions: …we are constantly working to improve our algorithms and scoring. Some changes are hardly noticed at all. Some changes…
Several years ago when I started learning about search engine optimization (SEO) in detail, the emphasis was always fundamentally to improve a website for the human visitor. A site owner should strive to provide great content, make the content easily found, and in the spirit of the web, link out to other resources to further enhance the user’s experience in searching for information. This approach to site design obviously had…
