What Is SEO Link Building?
Link building is the process of getting other websites to link to yours. Often, link building is done for SEO purposes: The sites that link to you are one of the biggest signals that Google uses to determine how a site/page will rank for keyword searches.
What Is a Backlink on a Website?
A backlink on a website is a link from someone else's website that points to your site. If Site A has a link on one of their pages that goes to Site B, then Site B could say that they have a backlink from Site A. To find any site's backlinks, you can use a tool like the Ninja Backlink Tool.
What Is a Backlink in SEO?
A backlink in SEO is a powerful part of a site's Google rankings. Webmasters will often work to build good backlinks as well as analyze their backlinks to find ones that could hurt their site.
What Is a Link Building Campaign?
A link building campaign is an effort to get other sites to link to a targeted site to help it rank higher in Google. However, while some tactics can help your site, artificial techniques can often get a website penalized.
What Is Google's Take on Link Building?
Google would prefer that your link building be natural: Create good content and people will want to link to it. A sizable number of SEOs use tactics that are against Google's guidelines, which can bring quick results but attract penalties that can leave a site worse off in the end.
History of Link Building: Where Did Bad Practices Come From?
As Google started to dominate the world of search engines and everyone found out that who links to you matters, then link building services started popping up, including ours, founded in 1999 by Jim Boykin. Back then, it was more of a Wild West, and a lot of things that SEOs did then are known to be bad now. We have evolved; many other firms have not.
Are Backlinks Important for SEO?
Backlinks are one of the most important aspects when it comes to SEO. You need your site to be more trusted than your competitors' sites in order to rank higher in Google. Other important ranking factors include having great content and a great user experience: If you lack on those, having great backlinks won't matter.
Is Link Building Important for SEO?
Getting other great sites to link to you is very important if you are doing SEO. But earning links by having good content people want to link to is better than artificial link building tactics, which can get you penalized by Google.
Is Link Building Dead?
Link building has changed, but it's not dead. Many SEOs have moved their link building efforts toward creating great content, then marketing that content in the hopes of earning links. The link building techniques of the past are dead, but it has evolved into marketing great content today.
Why Is Link Building Important?
Having good backlinks shows Google that your site is a trusted authority worth linking to. If you want to rank higher for phrases that are relevant to your site, doing things to get other sites to link to you should be a very important goal.
The Advantages of Link Building
If you just wait for people to find your content in the hopes that people will link to it, you may be waiting a long time. If you can create great content and brand assets that are worth linking to, then promote that content so more people see it, your chances of getting links is much higher.
Link Building for Small Business and E-Commerce Sites
How you do link building should be largely the same whether you run a small business or have a large e-commerce site. The goal should be to make your pages and your site better than anyone else's, then market your content to earn links: You need good pages first, with content that deserves those backlinks.
What Is Manual Link Building?
Manual link building is something done by hand rather than by automated processes. Automated link building is considered "black hat" by Google. Manual link building can still use shady tactics, though, so "manual" doesn't automatically mean "good." If you can earn backlinks with good content, that is better.
What Is White-Hat Link Building?
White-hat link building obtains backlinks using methods that are within Google's guidelines. Black-hat link building, on the other hand, builds backlinks that are artificial and against these guidelines. White-hat link building is what everyone wants and many claim to offer, but it is rarely seen.
Link Building Using Directory Submissions
If you're trying to get links from directory submission sites, stop; 99% of these directories are spam, and Google knows that. Unless you know 100% for sure that a site that has a directory is trustworthy and not penalized by Google, you should not submit your pages to these sites.
Link Building Using Expired Domains
Another link building shortcut is to buy an expired domain with links pointing to it and use those links to your advantage. But unless you have a site that you're willing to burn, using expired domains to get backlinks is not advisable. If you're searching for this service, you can easily find some that offer it, but it's risky.
Link Building Using Social Media
Getting citations in social media has little, if any, direct impact on how Google ranks pages in their index. Most SEOs who use social media are hoping to promote their great content in the hopes that others will see it, and write about it elsewhere, so that the site obtains earned backlinks.
Natural Link Earning
Nothing beats natural links for earning trust or power in the eyes of Google. If you can create great things for your site that are worthy of being cited by other people and websites, that's a white-hat approach.
How Do I Get Backlinks?
There are a few methods of getting backlinks, but most are black-hat. The advice that we would give is to create great content that can earn backlinks from other sites. Anything you do to get backlinks that is artificial is not recommended.
How Does Link Building Work?
Depending on who you ask, the process will be different. At IMN, we will analyze your current site to see what is "linkable," and we will recommend many more things you can add to make your site more linkable. Then, we will promote the content that is worthy of links.
How Do I Start Building Links?
You start by building great content that people will want to link to. Then, either hire someone who has a great reputation or become an expert yourself. Don't try to hire someone to do this unless you're 100% confident about their skills: Many SEOs could get your site penalized for doing this wrong.
What Are Link Building Keywords, and How Do They Work?
The words that other sites use to link to your site are very important for ranking high in the search results for these words. Google and Bing use the words that other sites use to link to you as major indicators of what your page is about. But if you try to get links that use certain keywords to link to you, you're probably doing something that could get you penalized.
How to Find Link Building Opportunities
A great place to find linking opportunities is to study your competitors' backlinks to see who's linking to them. Also, you can look for content that the competitors have that appears to be valuable, then create that type of content for your site, ideally making yours better than theirs.
How to Effectively Manage the Link Building Process
Unless you're an expert in SEO, I wouldn't try to manage this process. Hire Internet Marketing Ninjas and we can handle it for you: We've been doing this since 1999. If you don't want the stress of managing a link building campaign yourself, we're here to help.
Top Link Building Strategies
Most of the common strategies for obtaining backlinks are cheap and unsafe. The best-case scenario is that Google won't count those links; the worst-case scenario is that Google will penalize your site. In order to earn trusted, high-quality backlinks, you need a great content strategy, one that can earn natural backlinks.
A Link Building Checklist: What Do You Need to Do to Build Links?
- Create great content that is worthy of someone linking to you.
- Promote that content.
- Build brand assets that are awesome.
- Promote those assets.
- Don't stop writing and publishing great things.
- Become an industry expert.
- Keep creating and promoting killer content.
What Is SEO Link Building Outreach?
Often, when people have created content that they feel others could benefit from, they will email those people to ask them to link to their site. This can be a workable approach, but more often that not, this is done in an automatic way and in bulk, which just makes you look like a spammer.
Popular Link Building Outreach Strategies
Some of the most popular link building outreach methods are automated ones, since they're quick and cheap. But anything done in bulk or via a tool, where the person writing the outreach email hasn't even see the website they're writing to, would be considered spam. You can also do this process manually, with real, thoughtful humans, which is a much better approach.
Link Building vs. Content Marketing: What Is the Difference?
"Content marketing" is a more acceptable phrase in the SEO industry because these days, good SEOs will be promoting content instead of doing the formerly common service of "link building," which can easily be done badly and get your site in trouble. Both approaches have similar end goals, but they use different tactics to reach those goals.
Should You Use Link Building Software and Tools?
There's no software that we recommend for link building. But if you want to analyze the backlinks to your site or to your competitors' websites, which can help you with your link building efforts, then you can use the Ninja Backlink Tool. This tool gathers link data from Moz, Majestic, Ahrefs, SEMrush, and your analytics.
What Are IMN's Link Building Services?
At Ninjas, we help clients to create great content that is link-worthy, then work to promote that content to people and places that could benefit from it. With our white-hat approach, we can earn good links for your site.
What Does a Typical Link Building Package Include?
We do not offer "typical" link building packages: We customize our content marketing efforts for your site. At Ninjas, we believe that each client deserves better than a cookie-cutter approach. Your company isn't merely "typical," and your link building package shouldn't be, either.
Link Building Pricing: How Much Do Link Building Services Cost?
Our link building services start at $7,500 per month, including consulting and linkable content development as well as marketing. You can certainly find link building prices that are lower than ours, but in this area, cheaper is not better: Cut-rate services are likely to hurt your site in the end. We believe that the quality of our link building is well worth the price.
Manual Organic Link Building
Our manual link building approach relies on creating link-worthy content and marketing it to trustworthy sites. At Ninjas, our methods help our clients get results and stay safe from penalties.
Broken Link Building Services
Broken link building is a service that Ninjas uses a very small percent of the time. This service usually includes finding pages that no longer exist on the Internet, creating similar content to what used to be on that page, publishing that new content on your site, and then emailing those who link to the broken page to let them know that they can fix that broken link by linking to your page instead.
Hire the Best Professional Link Building Service
It's simple to hire the best link building service: just contact Internet Marketing Ninjas. We do high-quality, white-hat work that can help your site rank better in Google and avoid being penalized or hurt by a Google update.