Internet Marketing Ninjas Blog

The latest SEO Industry news, notes, and chat.

Category: Content
18 Jan 2018

How To Create an Effective Editorial Calendar For Your Blog

An editorial calendar is where you keep track of what you plan to publish, how, where, and why over time. It enables you to think ahead, remember creative ideas, and plan your time wisely. Most people have an editorial calendar of some kind, even if it is only their ideas for the next week in their head. However, not having an editorial calendar can result in missed deadlines, a lack… [Read More…]


02 Jan 2018

What Were Americans Asking Google on Christmas?

Researching niche questions is a great way to come up with awesome content that spreads, especially when it comes to timely and seasonal content. Here’s an example of question research that will come in handy for your next year’s content planning. Guys from Serpstat collected the most outstanding questions with the words “New Year” and “Christmas” for Google US. The data was obtained using “Search questions” feature which is something… [Read More…]


07 Dec 2017

Here’s How to Link from Inside Youtube Video: Build Traffic from Youtube

For a few years now you can add clickable links (calls-to-action, additional info, contact details, etc) right inside your Youtube video to direct viewers to your site, project, product page, etc. The problem is, while the topic is covered quite well inside Youtube guidelines, it’s scattered so much around the place that you’ll have trouble finding answers to your questions even if you know what you are looking for. Let’s… [Read More…]


18 Oct 2017

6 Ways to Find the Time for Blog Reading Even on the Busiest Days

One of my biggest passions? Blogs. I love writing for them, I love searching for them and I especially love reading them. The downside to this is that I have a huge number of blogs. I mean there are really lots of great blogs in my niche I need to keep up with. When you have too many blogs to follow, you run into the problem of actually reading them… [Read More…]


10 Oct 2017

5 Tips for a Winning Youtube Custom Video Thumbnail

YouTube is one of the most useful tools for content marketing. The problem is the high number of competing videos you have to stand out against. According to the site’s statistics, 100 hours of video are uploaded on YouTube every single minute! You read that right… that is 6,000 in an hour, 144,000 hours in a day. Your best bet will always be building a consistent audience. But you still… [Read More…]


04 Oct 2017

How to Use Influencer Marketing to Build Stronger Content for Your Blog #InfluencerDays

Last week I was in NYC speaking about influencer marketing and how it helps creating stronger content assets for your blog. Here’s my recap of the presentation: First of all, content marketing is ALL about influencing – not just your potential customer – but also about influencing the influencer, i.e. those people who can effect buyers’ decisions. And what’s a better way to accomplish that than to actually get that… [Read More…]


16 Aug 2017

8 Cool Youtube Tools to Boost Your Creativity

Admit it, you spend well over the healthy amount of time on YouTube. We all do. With so much content, from amateur videos to professional films, being uploaded every day, it is an irresistible distraction and a bit of a productivity hazard… as well as a huge creativity booster! Youtube is a fantastic platform with a lot to offer. These eight cool YouTube tools will help you get the most… [Read More…]


17 Jul 2017

How to Market Your Knowledge and Integrate Content Creation with Outreach and Relationship Building

Your knowledge and experience is your biggest asset. That’s what defines your business and that’s what helps you stand out. How to effectively market your knowledge online? Of course, content marketing is the answer. But simply creating expert content is not going to be answer. You need to put it forward in front of niche influencers to spread the word. Here are 5 steps to marketing your knowledge online and… [Read More…]


21 Jun 2017

4 Tools to Easily Create Videos to Diversify Your Content Marketing

Videos work great for content marketing for three reasons: Certain demographics of users LOVE watching videos; Videos open up more marketing channels (Youtube, Vimeo, etc) Videos are highly engaging: People like sharing videos Now, the days when video content was so hard to create that most people were just shying away are over. Videos are no-brainer now. When it comes to video tutorials and mashups, I am simply using iMovie… [Read More…]


05 Apr 2017

3 Ways to Brainstorm a Useful How-to Video

Video marketing has been growing for many years now, especially the “how-to” video type.  Google says YouTube’s “how-to” searches are growing by 70 percent year-by-year. There are lots of reasons to add how-to videos to your content marketing strategy: Improve your conversion rate. Nearly 1 in 3 millennials state they have purchased a product directly as a result of watching a how-to video about it. Make it easier for your… [Read More…]


07 Mar 2017

Find Hundreds of Related Niche Questions with This Cool New Tool

Finding content ideas that could trigger real customer interaction and help you make a difference in your niche is tough, especially of you have to do it on a regular basis. Therefore I was so excited to discover this new tool from the creators of my beloved Buzzsumo. BloomBerry (in beta) helps researchers uncover the needs and concerns of their target consumers. The tool does this by finding the most… [Read More…]


27 Feb 2017

Content Distribution Checklist: How to Make the Most of Your Content Creation Efforts

Creating interesting, engaging content is just par the course for anyone involved in marketing, website development, or pretty much anything else on the web these days. Whole careers are launched on blogs, and if you are able to capture the continued interest of readers you can pretty much solidify a place in Internet history. But writing content isn’t really the whole problem. Most of us can generate something that will… [Read More…]


28 Jan 2017

How to Repackage Webinars Into Lots of Awesome Content

Webinars are an excellent way to connect with users, directly engage, promote services, generate leads, and build authority. Webinars are among the most effective promotional tactics out there providing you with lots of opportunities from marketing to sales. A single webinar can provide benefits for years to come. There is no doubt that webinars are incredible resources. But they don’t end at the webinar itself. You can repackage that content… [Read More…]