3 Ways to Brainstorm a Useful How-to Video

Video marketing has been growing for many years now, especially the “how-to” video type.  Google says YouTube’s “how-to” searches are growing by 70 percent year-by-year. There are lots of reasons to add how-to videos to your content marketing strategy: Improve your conversion rate. Nearly 1 in 3 millennials state they have purchased a product directly […]

Read more...

How to Repackage Webinars Into Lots of Awesome Content

Webinars are an excellent way to connect with users, directly engage, promote services, generate leads, and build authority. Webinars are among the most effective promotional tactics out there providing you with lots of opportunities from marketing to sales. A single webinar can provide benefits for years to come, and with the variety of easy-to-use webinar […]

Read more...

Three Tools to Build a Mobile Digital Asset

Some people call them “content upgrades”, I prefer the term “digital assets“; either way they are important to invest time and money in: Digital assets attract links and social media shares (And thus generate traffic and increase your site rankings) Digital assets build brand loyalty by letting your site users take your brand home with […]

Read more...

8 Companies That Get Content Marketing

There are so many businesses that just don’t “get” content marketing. They use it as a blunt force tool, without any finesse. You can always tell when their heart isn’t in it. Part of that is due to general quality and consistency in posting. But mostly it’s a feeling; they just aren’t trying understanding their […]

Read more...

3 Ways to Make More of Your Instagram Content

Being obsessed with Instagram has become the new being obsessed with Facebook. While the website has yet to outgrow Facebook and Twitter, users are extremely dedicated to their feeds. With Instagram being one of the fastest growing networks on the web, it is time people began using it more seriously. The problem is that it […]

Read more...

Making Great Content: A Wizard of Oz Approach

SEM and SEO experts stress one point on a constant basis: To do well in search and convert, a website needs great content. Brands must create content that’s unique and interesting, but they have to do more than that: They must create something memorable that rises above the daily noise. But how? How does one […]

Read more...