Internet Marketing Ninjas Blog

There’s an old but still active thread on SEOchat forums discussing most useful link building sources. Here are a few ideas described there (please add your own in the comments!) Develop Your Own Site Create great content: “in the Internet world, superior content creates a lot of luck“. “Build it and they will come – this is most important. From experience, if your content is best in the industry (you…

Judging a link is easy when you do it based on the numbers. If the numbers are high, it’s good; if they’re low, it’s weak. Easy enough, case closed. Except like everything else in SEO it’s not that simple. I suspect it never was, but now in the wake of decimating Penguin updates, nuance and granularity become more important than ever. Raw numbers can be artificially inflated, and some of…

By Ninja Dan In a post-Penguin world, webmasters may want to focus more on the quality rather than quantity of external links, but they still remain a trump card in SEO and thus remain a top priority for any site in the foreseeable future. An often undervalued SEO factor, however, is a site’s internal linking structure. The poet John Donne once wrote “No man is an island, entire of itself…”…

Working here at Internet Marketing Ninjas, I know the importance of having a clear understanding of clients’ overall business objectives and the metrics by which they measure SEO success as well as their measure of link quality. One of the things I often hear about is toolbar Pagerank as being a primary link value indicator for many website owners. One of the problems with toolbar Pagerank is that it is…

Between emails from Google and updates named after flightless Antarctic birds, a lot of people have had to take a closer look at their links. Having to go through a link intervention isn’t fun, and the more back links you have the harder it gets. Sure, there are tools, and shortcuts, but when it comes down to it, you may have to actually go in and take a good look…

This is one of the most frequent questions I get in my email inbox. Obviously, the question of course is not as simple as it may seem. What’s “followed” in the first place? Passing any value? Sadly, you can never be sure if any given link makes any impact on search rankings. What you can more or less be sure about is if Google is able to use the link…

There are a lot of idioms that relate to presentation. Dress for success, the costume makes the man, a wolf in sheep’s clothing. As a society, for whatever reason, we are consumed with appearance. We hold nationally televised beauty competitions and fashion and cosmetics are billion dollar industries. Philosophical debates on whether or not this is one of the more unfortunate aspects of our civilization aside, appearance is an influential…

Your guest blogging email pitch is crucial. Without your email reaching the actual recipient, no deal is possible. It all starts with the successfully received email. The first step in getting your email delivered is to avoid spam filters. While the spam algorithm is mostly tricky and hard to predict, there are some workable tips to making them easier to pass: Keep your email short; Keep formatting to a minimum…

Buying Links with Maximum Juice and Minimum Risk In a couple of weeks I’ll be at the Webmaster World Pubcon in Vegas where I’ll be speaking on links a few times. I’ve been attending Pubcon each year since 2003…and this year one of the panels that I’m speaking on is called “Linkfluence: Buying Links With Maximum Juice and Minimum Risk“….I’ve been on this panel a few times before in the…