U.S. Career Institute
When this client’s online performance stalled, Internet Marketing Ninjas helped them make the grade with a comprehensive SEO campaign.
IMN’s Services Broke the Curve
U.S. Career Institute came to us in September 2020, frustrated that their SEO performance had been treading water for the past year. They had implemented a variety of technical optimizations and had content initiatives underway, but they knew they were missing the biggest puzzle piece in order to improve their SEO visibility: active link building in a highly competitive vertical.
We put together a package of services including trusted link building and infographic content marketing, taking a two-pronged approach to link acquisition that helped USCI to earn more than 750 links over the course of two years. To maximize the effectiveness of these links, we also provided a range of other services, including:
- Landing page content optimization
- Internal linking strategy and implementation
- Authorship integration across their website
- Dashboard and tool access with regular action Items and guidance from our expert team
The Results? An A+
Our efforts paid off in a significant increase in monthly site traffic:
| Campaign Start | Six Months Later | One Year Later | Two Years Later |
| ~40,000 | ~64,000 | ~96,000 | ~140,000 |
The client also started ranking for thousands more keyword phrases, with a value of more than a million dollars total (measured as the estimated amount you’d have to spend on Google Ads monthly to get the same amount of traffic as was produced by the SEO campaign):
| Number of Keyword Phrases | Value of Keyword Phrases | |
| At Campaign Start | 9,830 | $325,000/month |
| Two Years Later | 35,882 | $1.24 million/month |
Keyword phrase position changes included:
- “Dental Assistant School”: From 17 to 1
- “Medical Assistant School”: From 9 to 2
- “Medical Assistant Programs”: From 5 to 2
- “Massage Therapy School”: From 13 to 7
- “Medical Billing and Coding Online”: From 15 to 1
Our digital PR efforts also earned the client media coverage from outlets including Slate and AOL!
Want to make sure your website deserves a gold star? Contact us today to schedule a call with our team!
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