Halloween Costume Client

IMN has worked with Client Halloween Costume Client since the summer of 2016. They are in the costume business and dominate their space, which is becoming more crowded from the big box retailers. Their business is very seasonal, as seen in their Analytics graph below:

As always, IMN took a creative content-based approach to link building with the Client. We developed resources such as:

• A biography of William Shakespeare (50+ links to this page)
• UFO History & Folklore (30+ links to this page)
• The History of Theatre (25+ links to this page)
• America’s Famous Haunted Houses (25+ links to this page)
• Trick or Treating Safety for Kids (20+ links to this page)
• And many more. This type of content is written by the IMN team for the sole purpose of getting high-quality backlinks and SEO value from trusted websites who otherwise would have no reason to link to the Client.

During our engagement, IMN has built 182 trusted links to Client 3.

o 59 were .ORG links (32%)
o 31 were .EDU links (17%)
o 23 were k12 links (13%)

Rankings Snapshot:

• #1 for “Halloween costumes”
• #1 for “mens costumes”
• #1 for “kids costumes”
• #1 for “superhero costumes”

Due to the success of the campaign, the client added a smaller sister site with us. The site’s traffic numbers started much lower, making it easier to see big jumps, but the results have been impressive nonetheless.

Want to see what our link building service can achieve for your site? Contact our team today.