Custom Pin E-Commerce Client

IMN’s Strategy Is on Point

A client in the custom pin space came to us in May 2021 in an effort to grow their SEO visibility in a very crowded space. Our client was not only up against established competitors but also competing for visibility against big brands like Amazon, Etsy, and Reddit in the SERPs. Since 2021, we’ve worked with the client on a variety of on-page and off-page SEO efforts, including:

• Content creation and optimization with authorship integration
• Internal linking improvements
• Digital PR and link building to build authority
• Ongoing consulting, monitoring, and reporting

With our help, the client was able to outrank the competition for crucial commercial keywords including “custom pins,” “enamel pins,” and “custom enamel pins.” And while the client has experienced the same volatility from Google updates and SERP features affecting most websites in recent years, including AI Overviews, they are still growing at a time when Google is sending less traffic than ever before.

The numbers don’t lie:

	Google Organic Traffic	Keywords in Top 10
Start of Campaign	~9,000	384
Four Years Later	~33,000	6,415 (plus SERP features)
Percentage Increase	267%	1,570%

Our client has also noticed an increase in traffic coming from ChatGPT, Perplexity, and other similar AI tools. While traffic from these sources is still a fraction of the traffic coming from Google, this shows that our efforts are also successful in building visibility on AI platforms. This is especially important because the client has noticed that traffic from AI converts higher, representing a more educated, “ready to buy” customer.

Semrush Chart of Growth

AI Traffic Improvements

Want us to put our expertise to work for you, too? Contact us today!