B2B Case Studies

The Numbers Don’t Lie: Content Marketing for a Data Quality Firm

This client is the data quality and data validation arm of one of the most recognizable credit reporting agencies. Their customers include large e-commerce websites, universities, health-care companies, and other businesses with data validation needs. This client started with us in the spring of 2015.

Leveraging their primary data, we were able to visualize a variety of content assets for this client, earning them citations from HuffPost, Business Insider, and numerous local media outlets. One particularly successful piece outlined household wealth by ZIP code, and the results were covered by The Washington Post.

When this client started with us, they were getting about 3,000 visitors from SEO each month. Today, they receive more than 16 times that, about 50,000 visits per month. They also rank for eight times as many keyword phrases, creating new opportunities across a larger and more diverse audience.

Education Provider Learns the Value of IMN Content

This client sells online training courses to businesses and organizations. We’ve worked with them since January of 2015, and they’ve experienced tremendous SEO growth throughout our time with them. 

Over the years, we’ve created dozens of articles related to the courses they offer, such as Microsoft Office training, HTML training, and Adobe software training. These pages have bolstered the site’s keyword rankings and earned more than a thousand trusted links from our outreach, including links from more than 150 universities, dozens of government sites, and other resource-based learning sites on the Web.

Because of our work, their SEO traffic tripled from 9,252 monthly visits to 28,036 monthly visits today, and they also saw improvement in their conversion rates.

Digital PR Guided Them Onto the Road to Success

This client offers GPS fleet management software for the U.S. government and some of the world’s most recognizable brands. They started with us in January of 2017, embarking on a digital PR campaign. Wee developed a variety of content assets for them, including articles on topics like GPS technology and transportation safety as well as multiple data-driven Infographics about transportation infrastructure in the U.S., which earned coverage from major media outlets.

As a result of our efforts, this client has been cited and linked to by numerous universities, government websites, industry publications, and media outlets both online and on TV.

Their growth has been equally impressive. When they signed on with us, they ranked for 2,133 keywords in Google. At the conclusion of their campaign, they ranked for 9,975  an increase of 372%. During the same time, their Google organic traffic jumped from 9,936 sessions per month to 45,382 — a 356% increase. If your business could use a little help reaching other businesses online, contact us: Our team would be glad to help.