Newsletter: October 2016

A copy of our subscriber newsletter from October 2016.

This month (finally!) Google Penguin has been launched. It's now announced to be part of core algorithm refreshing every time Google is crawling a page. The new Penguin is reported to be real-time and non always site-wide. It's devaluing the bad links instead of hitting the whole website with the penalty. It's smarter and more sophisticated and it's also the last one publicly confirmed by Google. A lot of speculations have followed Penguin launch: How to diagnose Penguin now? Is Disavow file still needed? Keep an eye on these speculations through our updates.


Top SEO Industry News
  • [Updated] Everything We Know about Google Penguin 4.0
    Google Penguin 4.0 was officially announced on Friday and I’ve waited a few days to collect various questions and... Read more
  • How and Why to Plan Your Holiday Social Media Calendar
    It is hard to believe it, but the holidays are already fast approaching. It seems like yesterday that the summer sun... Read more
  • Google Labeling Links and Blank Ad Units: Weekly Forum Update
    We also have some mysterious threads about Google for you. It was recently revealed that Google’s manual action team... Read more
  • HOW TO: Prioritize Cleanup of Server Response Errors for the Most Value & the Least Effort
    Cleaning up 400 level, 500 level server errors, and weird redirects seems like a battle with no end, especially... Read more
  • How to Get Prepared for Google’s “Intrusive Interstitials” Update
    A couple of weeks ago, Google has announced that exactly on January, 10, it will hit pages with "intrusive interstitials"... Read more
  • Experiments, AI, and Links as Relationships: Weekly Forum Update
    Penguin 4.0 is still rolling right along – but let’s take a break this week and explore some of the other exciting things happening in the SEO... Read more
  • Crawling Gotcha: Rel=”Canonical” Creating 404’s or Weird Redirects for Google
    Site crawls tend to be a starting point of a lot of SEO reviews. One thing that I’ve been increasingly running into is Google flagging... Read more
  • 3 Tools to Boost Social Media Traffic Conversions
    Social media traffic is fairly easy and quick to generate. Facebook and Instagram ads, Twitter influencer campaigns... Read more