Traffic Tips: November 2016

Build traffic by answering niche questions

In 2014, Google introduced a new way to satisfy a user's intent by giving them quick answers right within SERPs in the "featured snippet" position (above the top organic result and below the paid listings).

Ranking in the Quick Answer box gives a huge competitive advantage, so there's no way businesses can ignore those.

Besides, optimizing your content for "question-type" queries opens up more long-tail opportunities which will grow your site organic traffic gradually and reliably. The most effective way to earn traffic by answering questions is to answer them on your site and build up a resource.

One of the most efficient scenarios I’ve come up with so far is the following:

  • Any time you plan to create and publish content, use SERPstat and Answer The Public to find related questions people tend to type into Google’s search box
  • Break those questions into generic ones (those that deserve creating a separate page to address them) and specific ones (those that should be covered inside an article)
  • Do some more digging to research search volume and competition (SERPstat can show you both) to pick the best generic questions to create content around
  • Use specific questions as subheadings as well as a clickable table of contents within each article.


Here’s a good example of the above scenario in action.

Also, make a good habit of covering each customer’s questions on your site as a FAQ question. Not only will it increase your chances to rank higher, it will also decrease the amount of customer support emails.

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