Build traffic by answering niche questions
In 2014, Google introduced a new way to satisfy a user's intent by giving them quick answers right within SERPs in the "featured snippet" position (above the top organic result and below the paid listings).
Ranking in the Quick Answer box gives a huge competitive advantage, so there's no way businesses can ignore those.
Besides, optimizing your content for "question-type" queries opens up more long-tail opportunities which will grow your site organic traffic gradually and reliably. The most effective way to earn traffic by answering questions is to answer them on your site and build up a resource.
One of the most efficient scenarios I’ve come up with so far is the following:
Here’s a good example of the above scenario in action.
Also, make a good habit of covering each customer’s questions on your site as a FAQ question. Not only will it increase your chances to rank higher, it will also decrease the amount of customer support emails.