Newsletter: May 2014

A copy of our subscriber newsletter from May 2014.

Top SEO Industry News
  • Popular SEO and Social Media Twitter Chats
    A couple of years ago I wrote an article for Mashable listing some of the most essential Twitter chats... Read more
  • 5 SEO Protips For Blog Comments
    Sometimes the comment section of a blog can be way more interesting than the entire article itself... Read more
  • 3 Domain Search Tools to Bookmark
    As the Internet is getting more diverse and real-time, monitoring your reputation is getting even more complex... Read more
  • Social Media Management & Audience Trust [...as illustrated through music festivals]
    Have you ever had an interaction with a brand’s social media that was so bad it made you think... Read more
  • You Have Five Seconds to Convince Us
    Creative web designs are engaging and entertaining. They lure us inside with the promise of an experience... Read more
  • 7 Rewards of Adding Forum Participation To Your Marketing Strategy
    There are many different reasons why forum participation should be a part of your overall marketing strategy... Read more
  • 4 Great Tools To See Who Isn’t Following You Back On Twitter
    If you’re active on Twitter, you fully understand that when you follow someone, they may not always... Read more


How one little question can create 10x better copy
- so easy you'll try it today

Have you ever wondered what it is your customers cared about most? I know I've felt torn between touting different benefits in my copy.

No longer.

There's a simple solution to this dilemma - ask your customers to write your copy for you. Here's what to ask:

"If you described this service to a friend, how would you phrase the benefit? What's the value it provides?"

Look for the patterns in the responses you get and you'll know which benefits matter and which do not.

If you read The Advanced SEO Book, you might recognize that this is also useful for keyword research. Look at the words customers use to describe your service - that's what you need to rank for.

Of course, this is just one example of how listening to customers benefits you. If you sit down and talk with them, or get them to at least fill out surveys (less good, but better than guessing), you will understand where they're coming from.

What problems do they struggle with? That's what you need to solve. What demographics characterize them? That's who you want in your hero images. What are they not willing to pay? That's what you shouldn't charge. (As opposed to asking what they will pay, because people have no idea in the absence of context, and say they'll behave differently than what they'll really do. But it's more likely that if something is too expensive, their refusal in theory will carry over in practice.)

You get the idea. Get out of the building, ask for some time and get chatting!

Here's to your success, and until next time!
Gab Goldenberg, Ninja