SEO Tips: June 2017

Improve your brand presence by verifying your social media accounts

Securing verified social media accounts helps to strengthen your brand identify by letting users know that your account is authentic and increasing your credibility. Contrary to popular belief, you don't have to be a celebrity or multi-billion dollar company in order to get your accounts verified. Getting that coveted check mark next to your social media profile is easier than you think; many social networks have added self-serve options so you can start the process on your own.

Facebook

While the blue Verified Badges are still reserved for major brands, media companies, and public figures, Facebook does offer a gray verification badge to businesses that authenticate their pages with a phone number (check out our Facebook page for an example). In order to verify your Facebook page:

  1. Click Settings at the top of your Page.
  2. From General, click Page Verification.
  3. Click Verify this Page, then click Get Started.
  4. Enter a publicly listed phone number for your business, your country and language.
  5. Click Call Me Now to allow Facebook to call you with a verification code.
  6. Enter the 4-digit verification code and click Continue.

Twitter

Twitter opened up their verification process in July 2016 so that all people and businesses can apply for that famous blue check mark (check out our Twitter account to see it in action). While Twitter still has a strict review process to determine who is awarded a verified account, all accounts that meet the minimum requirements can apply for verification. To submit your application:

  1. Visit https://verification.twitter.com/welcome.
  2. Submit at least two links that vouch for you company, a brief description of why Twitter should verify your account, and a legible copy of your government-issued ID to confirm identity (if required).

Twitter will then review your request. Reports vary on how long it will take Twitter to respond to your request, with some saying as soon as one day and others as long as two weeks. Be sure to choose links and a description that demonstrate you or your business's relevance or newsworthiness in their field - in other words, why you deserve that blue check mark.

Google+

Google's social and local platforms have changed a lot over the years, much to the confusion and frustration of marketers and business owners alike. The company launched the Google My Business dashboard in 2014 in attempts to streamline their multiple products. There are essentially two verifications that can be requested, depending on the type of page or listing your business has: verification of a Google+ business page (which can be done online via Search Console) and verification of a local business listing (which typically requires requesting a postcard that is mailed to the business's address).

Follow the instructions listed in Google's support section to:

  1. Link your Google+ brand page to your website
  2. Add or claim your local business listing
  3. Request bulk verification if you have 10 or more locations

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