A copy of our subscriber newsletter from July Special 2015.
10 months after the last Panda refresh, Google announced yesterday that they had actually begun rolling out another Panda refresh this past weekend. They proceeded to say that the rollout might last months. This means its effects will be drawn-out and potentially more difficult to diagnose. The refresh impacted between 2% and 3% of English queries.
Due to the nature of this latest refresh, websites that have addressed issues following a previous Panda hit may notice a gradual recovery rather than a quick win. Likewise, websites with duplicate content, thin content or other Panda risk factors may notice a slow and steady decline. If this is the case, site owners should have these issues addressed as quickly as possible.
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