Title tags establish the title of a given Web page. This title typically appears in a Web browser’s title bar, in a user’s favorites if the page has been bookmarked, and in SERPs (search engine results pages). It might also be used as anchor text when someone links to the page, especially when someone shares the link on social media. A page’s title should be descriptive and succinct (usually 50-70 characters), and it should contain some of the page’s targeted keywords or keyword phrases. When these guidelines are followed, a page title can boost a page’s ranking in search engines.