SEM Glossary

Google AdWords
Ad Campaign
Ad Group
Ad Extensions
Ad Formats
Ad Position
Ad Rank
Ad Status
AdWords API
AdWords Editor
AdWords Scripts
Automated Rules
Auto-Tagging
Broad Match
Click
Conversion Rate
Daily Budget
Destination URL
Display Network
Display URL
Exact Match
Impressions
Invalid Clicks
Keyword Insertion
Maximum CPC Bid
Maximum CPM Bid
My Change History
Quality Score
Phrase Match
Search Network