HTML, we use <meta> tags to denote information that won’t show up on the actual page. A meta description describes the specific page’s content. However, the meta description is vitally important in terms of SEO because it shows up in the search results under the page title.
[INSERT IMAGE OF IMN META DESCRIPTION IN SEARCH RESULTS HERE]
Consisting of about 155 characters total, a meta description is written to tell someone who’s searching what the page is about. As of 2009, Google announced that meta descriptions do not factor into its algorithms. However, they are still important for generating user interest and enticing someone to click. A good meta description should speak to what the page is about, showcase your company or website’s unique qualities, and stay within the character limit.