Internet Marketing Ninjas Blog

The latest SEO Industry news, notes, and chat.

Category: Tips and Tricks
30 Jan 2014

How To Get Anchor Text Distribution Using Pivot Tables and OpenOffice Calc

The image you see to the right is called a doughnut chart. Its the same exact thing as a pie chart, but its even better, because well….its a doughnut! The data displayed in this particular chart is a break down of the top 25 keywords used as anchor text to my personal blog. This type of analysis is extremely important when detecting things like Penguin, and it looks great on… [Read More…]

28 Jan 2014

Don’t Scare Them With Your Voice: Entice and Engage Them!

The user experience, even in video and audio content is important. Would you agree? I have seen some strides in video enhancements, especially with the use of screen capture tools (including freebie tools on the web), but it seems that audio is still lacking, in many cases. I’m here to say that you CAN improve the audio on your video content and provide a more enjoyable experience for your users… [Read More…]

24 Jan 2014

Knowing When To Be Unprofessional (or less sophisticated) in Your Tool Usage

I am a big believer in being professional. And, if you have reached that level of professionalism, to strive even more. This is especially true of video work and hangouts. That doesn’t mean that you have to have the “Midas Touch” and that everything you touch turns to gold, but a continual process improvement to strive for a more professional product or service. This is why I added the slogan,… [Read More…]

07 Jan 2014

My Favorite UX Tools, Apps and Courses

There are so many great tools for testing websites and resources available for learning web site usability that it can be hard to choose. The ability to access a tool from a browser while traveling makes it easier to handle client needs in urgent situations, so I gravitate to extensions and plugins in Chrome and Firefox. Another criteria is that I have many computer devices which I used to try… [Read More…]

06 Jan 2014

Why Product & Marketing Need To Be One Team (Part 2)

How many times have you researched the competition only to discover that a huge driver for their marketing is their awesome product? It’s happened to me more times than I can count. The fundamental lesson to take away from this is that you must integrate the product and marketing teams. There are many reasons to do so, including: What we saw in part 1 of this series, namely that Facebook is… [Read More…]

23 Dec 2013

Facebook Is Replacing Google & The Dramatic Shift This Heralds For Marketers (Part 1)

Facebook is eating Google’s lunch, which has far-reaching implications for the tactics marketers use, and more broadly has implications for marketing strategy and the relationship between marketing and product teams. Let’s look at this more closely. When Google ranks sites, it can’t really rank them based on product quality since it has no reliable signals for product quality. Put differently… Google is an information retrieval service… not a recommendation service…. [Read More…]

04 Dec 2013

Last Minute Web Site Conversions Checks Ecommerce Design

If you own an Ecommerce website, here are some conversions design recommendations for improving user experience for holiday shoppers. Put on a New Hat Every Christmas morning when my husband, pile of kids and their significant others, pets and any family who comes by gathers together, I hand out Santa Claus hats to put on our heads. Why? A few years ago, when I bought the red and white comfy… [Read More…]

11 Jul 2013

4 Protips: Optimizing Faceted Navigation For SEO

Having clear well thought out navigation is a very important part of successful web design. However sometimes creating easy to use navigation can get rather complicated when there are many different options for the user to choose from. Take for example an ecommerce site that sells hats. They might have a handful of main categories that organizes their products, but each of those categories may also contain more specific options… [Read More…]

26 Jun 2013

Leveraging Fantasy Sports Tactics for Internet Marketing Success

For years I have wanted to write about how playing fantasy sports has helped me to be a better objective consumer and user of analytics to drive marketing decisions, so here we go… Fantasy sports is something I first heard about back in the 1980’s, when some friends began playing Rotisserie baseball (named after a restaurant in NYC believe it or not). As described in the history provided by Wikipedia contributors,… [Read More…]

19 Jun 2013

Are You Ready for When the SEO Manure Hits the Fan?

SEO Diagnostics is about scheduling and employing both proactive and reactive analysis to ensure the best performance towards your organic search traffic goals. Once things hit the fan, your SEO disaster preparedness level will directly impact how long it will take to clean up the mess. Image Source Various via Google Images This week I thought I would provide our readers with a simple acronym borrowed from a number of… [Read More…]

23 May 2013

5 Common Problems Leading to SEO Implementation #FAIL

Search Engine Optimization is difficult to implement, and often more problematic for mid to large-sized organizations with complex internal structures and multiple decision makers involved. Using the popular hash #FAIL, I recently created an acronym to represent what I feel are 5 of the top reasons SEO doesn’t get implemented properly or completely. (Originally presented at Pubcon SFIMA 2013) #- Numbers The problem: In this case, “numbers” refers to level… [Read More…]

06 Mar 2013

Google Problems? 3 Checks in 3 Minutes

Organic or “free” exposure for your Web site via the Search Engines historically requires fundamental attention to three Search Engine Optimization basics: getting text and digital content indexed in the search engines’ databases, being relevant to the subject you want to rank for, and having the authority to outrank other relevant content. Over the years, many friends and acquaintances have come to me to ask about search engine visibility for… [Read More…]

02 Nov 2012

Author Rich Snippets with Microdata markup

Yes, we’ve written about Author Rich Snippets in the past, but as you all know things quickly change on the interwebs. Google now recommends Microdata formatting for rich snippets. Rich snippets are what Google displays when it has appropriately structured data from your site. Google defines Snippets as: “Snippets–the few lines of text that appear under every search result—are designed to give users a sense for what’s on the page… [Read More…]