27 Dec 2011

Top 10 Questions about Facebook Business Pages

Working in Social Media, I get a lot of “How-To” questions regarding Facebook Business Pages.   People are either concerned about the mechanics (push this button, click this link) or the effectiveness of their page (aka – is it worth my time).  These are some of the most common questions and my answers to them.

10) How often should I post to my business page?

According to Dan Zarrella the answer is one post every other day.

I should note that each page / person / industry is different.  As with any data set, there are variances, but the averages dictate that over posting reduces the likes and effectiveness of your posts.  In other words, you are diluting yourself. But posting once every few months isn’t going to build you a following either.

9)  When is the best time to post to my page?

Use your Facebook insights to help you with this one.  Vary post times to see when you get the most interaction from your “likes”.   Dan did another test  that shows more posts are shared on weekends then during the week. Apparently people really are working during work hours.

8 )How do I interact as “My Page”?

  • Go to your Facebook Business Page
  • On the top right – click on “Use Facebook as ‘pagename’

When you click the Home button, your news feed will show you the status updates of other business pages that your page “likes”.   You can use the search bar to find more pages to like and interact with.

Note:  You cannot use Facebook as a page and interact with individuals or groups.  You are limited to Page to Page interactions.

7)  Do contests really work?

Short Answer:  Yes.

Long answer – Contests work to bring in new likes and followers.  It’s up to you, however, to continue to engage them so they stay and interact with your business page after the contest is over.

Note: Make sure to follow the Facebook Contest guidelines to the letter. If you cross the line it could get your entire Page shut down.

6) Can I automate my Facebook Posts?

Yes.  You can use tools like Networked Blogs to auto post your Blog to your Business page and personal profile page walls.  Hootsuite  can be used to automate status updates and blog posts as well.  Personally, I like the post formatting of Networked Blogs better. But remember you can’t automate sentiment and personality so take the time to inject a human update from time to time.

5)  How do I know the time I am putting into my Facebook Business Page is working?

A couple of very handy free tools, namely Facebook Insights, Google Analytics and Hootsuite (free for 3 profiles) can help answer these questions. Raw traffic is one metric, but an increase in returning visitors and even direct traffic can also be the effects of a successful social networking.

4) How do I get a custom username for my page?

You need 25 fans to get a custom username.

From your page, click on Edit Info  (top of page) and the user name box is on the Basic Information Tab.

3)  How do I tag other pages?

Use the “@” (without quotes) to tag other people or pages on your business page.  Depending on the tagged page’s settings, your page will appear on their wall. But you won’t make any friends by mass tagging people at random, that’s just another form of spam. Tag people when it’s relevant and it will build the relationship.

2) What should I name my page?

Your business name is the best answer.  If you are shooting for common search words, you can try something more generic, but Facebook may not allow you to use it if it is too common.  Check out the rules for page names here.

1) How do I create a page for my business?

  • Click this link, or look at the bottom of just about any page in Facebook for the “Create a Page” link.
  • Select the type of page (Brand, Organization, Cause, etc).  Most will select Company, Organization or Institution.
  • Type in the name
  • Agree to the Facebook terms of service

Wa la!  You have a page!

I hope these tips can help you in your Facebook Marketing efforts.  If you have a question that I didn’t hit, leave it as a comment!

Comments

  1. Lara Kulpa December 27, 2011 at 1:12 PM

    Great post on the basics, but I have to argue point #6…

    Sure, it’s possible to automate your posting.

    But it’s absolutely frowned upon by facebook (and twitter is coming around to it as well), and could get your page buried in people’s news feeds. If no one sees the post, no one interacts with it, and then they eventually stop seeing your posts in their feeds entirely. Do some research on EdgeRank (Mari Smith is a great resource for facebook marketing) and see for yourself. NetworkedBlogs is the worst offender in facebook’s opinion, and HootSuite runs a close second.

    I’d never recommend doing any kind of auto posting, and in fact have forced my clients to stop doing it all together if they come to me with it enabled… very bad. Very, very bad.

    1. Ninja Melissa Ward December 27, 2011 at 2:00 PM

      Lara – your point is well taken. I was answering “can I automate” not “should I” 🙂 Automation has it’s usefulness for those who feel overwhelmed by the time investment and certainly a viable option for those getting their feet wet in social media. As I stated above, nothing takes the place of real human interaction. For the record: we normally post “by hand” (as you can see on our Business Page https://www.facebook.com/IMNinjas) as it does offer more exposure.

      Thank you for sharing your insights.

  2. Avi Kaye December 29, 2011 at 3:54 AM

    I wouldn’t be so quick to bury automation – I was using Sendible a while back, and they posted a counter post to the one that says ‘automated responses are bad’ – the jury is still out on this one 🙂 Besides, as Melissa pointed out, automating stuff does make it easier at times.

    2 things if I may –
    1., you don’t need 25 likes any more – Facebook lets you claim a vanity URL for your business page straight away. You do need to be careful, however, as after you get 100 fans you can’t change your page NAME any more, so choose wisely!
    2. There’s an app called MyWebees that adds your website to your Facebook Business page – instead of having your fans click through to get to your site, your site is there waiting for them – which is pretty neat!

    1. Ninja Melissa Ward December 29, 2011 at 11:15 AM

      Avi – you’re right! I just tested it. I will check out the app too! Thank you!

  3. cheryl January 4, 2012 at 3:14 PM

    I just tried the webees app and although it works, I took it off right away because I’m concerned about it’s security with our shopping cart. Any thoughts on that?

    1. Ninja Melissa Ward January 4, 2012 at 5:14 PM

      It looks like it’s just an iFrame – shows your web site on your fan page so fans can interact with the site from inside Facebook. I have not looked into it closely though. While I doubt there’s an issue, I can’t make that promise.

  4. Ken January 17, 2012 at 8:11 PM

    Hi Melissa:
    I’m starting a new business, my website is near complete, but I know nothing about creating a facebook business page. I do have a facebook page. I would like it to be attractive, and I would like to have tabs for different things, information about my business, contact information, etc.
    I was wondering if you could recommend a site that does that which is affordable?

    Thanks
    Ken

  5. Terry Bean February 25, 2012 at 4:57 AM

    Nice concise advice. I have recently perfected a new like gateway page system for facebook business accounts which, unlike all the other versions out there can be edited via your own cms panel. Not wishing to spam here but am sure anyone interested in knowing more can track me down!

    Do remember though that after someone has liked your page they will automatically be returned to your wall page on subsequent visits to your business page

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