Today, I’m happy to announce the launch of our first paid tool from the Internet Marketing Ninjas tool division, Ninja Tools: The Featured Snippet Optimization Tool.
Featured snippets have been exploding over the past few years: Last year, one study showed that about 30% of searches in Google were showing featured snippets at the top of the search results page. According to the data we’ve collected over the past two months, analyzing well more than 100,000 searches for more than 100 clients and beta testers, an average of 39% of the most valuable phrases for each site are showing featured snippets in the results.
Every SEO wants to rank #1, but many are missing the biggest opportunity out there today, the featured snippet, which is often called “position zero” because it ranks higher on the page than the top organic result. We’ve built a tool that helps people do just that.
After you enter a URL into our tool, we find the most valuable phrases for which you rank in the top 15 results in Google. We then analyze up to 2,000 of these phrases at a time and show which phrases return results that have featured snippets in the search results. For each result, you can see several data points that help you see which phrases you should target. The tool also comes with an editing function that can help you modify existing content on your page or create new content to add that can help you get more featured snippets.
You can also re-run the tool after you have edited your content (we recommend waiting about a month for this), and you can then see a summary of the changes, including new featured snippets obtained and the values of these phrases.
Our tool also gathers data from Google’s “people also ask” and “searches related to” functions, which can be used to optimize for additional featured snippets based on these questions and phrases.
I know of no other tool in the world that does what this tool does. If your competitor is using this tool and you’re not, you’ll be wondering why your traffic keeps going down, even if your organic rankings don’t change. It could very well be that your competitors are taking that featured snippet spot at position zero, hurting your traffic even if you rank #1.
To learn more about featured snippets and the Featured Snippet Optimization Tool, check out our Google Featured Snippets Education Center. And if you’re a journalist or conference speaker and you’d like to try out our new tool for yourself, contact us to apply for free access so you can take it for a spin.
7 Responses
Hey Jim, excellent post and I really love your SEO tools.
I’m really impressed with your study and shocked to know that almost “39% of the most valuable phrases for each site are showing featured snippets in the results” which is something that tells the importance of optimizing for featured snippets.
Glad to know that Ninja Tools is now offering the Featured Snippet Optimization Tool, I’ll definitely give it a try to find out how effective it really is when it comes to featured snippets optimization. In fact, I just checked the features of the tool (although it’s on a bit expensive side for me as of now, I’ll consider it if there’s any discounts in the future).
I’d even love to get a trial version of it so I can give a try to how effective the tool is and can write something about it on my blog if it’s really worth it.
Thanks for the great work, keep up the great work guys!
Featured snippets has helped myself and my clients rank higher and increase their click through rates. Although I haven’t been able to achieve position 0, I have been able to achieve position 1 with star ratings.
I am going to check out your tool as I am always looking for the best technology.
Great read Jim.
I was looking to learn snippet optimization.It’s really nice that we have tools for almost everything now.
Seems like a rather interesting tool.
Will there be any demo available anytime soon?
Hi Jim, a great post on how to get a featured snippet on google.
Finding great candidates for featured snippets comes down to good old-fashioned keyword research. As you do your research, here are some things to keep in mind:
Higher-volume terms get snippets more often.
Longer queries that are comprised of six or more words tend to show featured snippets.
Since the purpose of featured snippets is to answer questions, explicit questions like “who,” “what,” “how,” “where” and “why” search queries will obviously often have featured snippets. But don’t overlook implied questions with the words like “does,” “cause” and “costs,” as well as action words like “becoming,” “doing,” “getting,” “making,” “forming” or “cooking.”
Implied questions also include searches on terms. Consider a search for “email marketing,” where the searcher is looking for a definition by essentially asking the implied question, “What is email marketing?” Snippets for general questions usually trigger a paragraph type of featured snippet.
Seems like a rather interesting tool.
Will there be any demo available anytime soon?
I was looking to learn snippet optimization.It’s really nice that we have tools for almost everything now
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