02 Oct 2015

Thoughts on Sustainable Content, Marketing, and More: Weekly Forum Update

seochat-wmw-cre8asite-threadwatch-roundupThis week in the Developer Shed Network, our users are tackling “content factories” and brainstorming ways to distribute and market content to the right people.

Additionally, we’ve got news from WebmasterWorld and Threadwatch about Google’s “First Click Free” policy, Microsoft’s partnership with Baidu, the 3-Pack Snack Pack, and more. Grab a mug of cocoa and dive in!

These are all fresh discussions, so if you want to join the conversation you should register an account ASAP!

Distributing Quality Content for Links

Getting backlinks depends, to a degree, on making sure that your content is being shown to the right audience. Everyone wants a quick solution when it comes to promotion, but the problem with quick-and-easy is that it isn’t always sustainable.

In order to maintain a presence in a community, you need to be a part of it. Once you become a part of it, you can share your content – which may result in links. As fathom writes in a related discussion,

“Your first attempt will be somewhat lackluster, but each time you do it your reputation will grow…Each time you start a new project reach a little bit higher in the niche segment.”

Check out the thread for more tips and discussion!

Google Changes “First Click Free” Policy For Google News and Search

Google’s First Click Free policy was designed as a compromise between users, Google, and publishers. It allowed users to gain access to articles, but it also honored the subscription programs of publishers since only five clicks per day were free to users.

However, that click limit will be decreasing to three in the near future. Join the users of WebmasterWorld to speculate why, and to talk about what this means for publishers with paid subscriptions!

A Rant About the Sustainable Content Factory

EGOL on Cre8asiteforums has a great thread about the state of content producers today. There are several factors to consider when you’re looking for a writer. You want someone who is a trained and competent writer, but you also want someone with a degree of expertise.

Getting one or both of those costs money. Getting neither could cost even more. How? Well, writes EGOL, it could cost you in time spent editing the work you receive.

“Both…the recent college grad and the intern are more costly for writing content for my website than if I would write the content myself, unless the person is going to be with me long term.”

Outsourcing your content often means getting it written by freelancers, interns, and people with either limited writing ability, technical knowledge, or both.

“Hiring a content production service is going to be the next huge negative return ‘investment’ that lots of website owners blow their money on,” says EGOL.

Did Google Peak Last Year?

comScore’s search traffic ratings have been released, and once again Google is down and Bing is up. The changes are minor, but Google has been steadily loosing a trickle of traffic to Bing for almost a year now.

Does that mean that they’ve finally peaked? Mobile search numbers might indicate that they haven’t – they’re just moving in a new direction.

StatCounter indicates that they control a whopping “nearly 90% of mobile search in the US,” writes a user of Threadwatch.

Concerned About Google’s 3-Pack Snack Pack?

A Threadwatch reporter dug up an article from Search Engine Land assessing the impact of Google’s new Snack Pack. While “the change appeared to be dramatic” when it was first announced, the reality a month out is that

“it appears the drama may have been more in our minds than in our traffic.”

So, in a way, it might have been another Mobilegeddon situation of too much hype. Writes user Mr-X,

“Whatever hit you might have taken this time around to localized, organic CTR might have been compensated by a boost in Google My Business traffic,” paraphrasing the article.

Limited Free Access to News Sites Must Be Working!

On Cre8asiteforums, EGOL has another great thread about limited free access news sites – otherwise known as paid subscriptions with limits.

Visitors to these news sites get so many free articles before they are prompted to subscribe in order to read more. These free articles renew daily, weekly, or monthly depending on the site’s policy.

“The New York Times, Boston Globe, Houston Chronicle, Wall Street Journal and even Slate now have some system of limiting, throttling or blocking a visitor’s access to at least some of their content unless they pay for a subscription,” writes EGOL.

It seems to be popular with both publishers AND users, writes user iamlost – users get to see the headlines and a blurb, while premium and in-depth content is provided as a premium service. Is this the way of the future?

As Kim Krause-Berg comments, even local papers are starting to adopt to this model.

Microsoft Partners With Baidu For Windows 10 in China

WebmasterWorld users speculate that this is a matter of priorities – Microsoft is more concerned with spreading Windows 10 than it is with making Bing a presence in China.

“Bing was never that good with Chinese search to begin with,” writes user bill. “Back in 2012, they even de-emphasized their Chinese language search to focus on the English language portion of the China market.”

So it sounds like Microsoft isn’t sacrificing that much – but they might be gaining a great deal. The partnership will make it “easy for Baidu customers to upgrade to Windows 10,” and Microsoft promises to provide “local browsing and search experiences [for a] custom experience for customers in China.”

The best of both worlds? Quite a savvy move! Join the folks of WebmasterWorld to share your opinion!

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