29 Apr 2016

Getty vs Google, Long Tail Rants, and More: Weekly Forum Update

Getty vs Google, Long Tail Rants, and More: Weekly Forum UpdateThere’s plenty of news to discuss this week! Not much SEO-wise, though; most of it is focused on the business aspect of things.

Getty Images is in a spat with Google in the E.U., Google has a new ad design that has folks on WebmasterWorld talking, and Google has promised to get tougher on clickjacking, among other stories.

We’ve also got a fun rant about keywords from SEO Chat and some privacy-focused topics from Cre8asiteforums!

Getty Images Files E.U. Complaint Against Google for Enabling Image Piracy

Getty Images Files E.U. Complaint Against Google for Enabling Image PiracyClick To Tweet

This is a complicated legal case, but here’s a brief summary: Getty Images is extremely protective of its image portfolio. Google Images displays images to the public in response to search queries.

When Getty’s images get pirated by third parties and begin to rank well in Google image searches… Getty feels that Google is encouraging piracy. Users on WebmasterWorld are talking through the details. WebmasterWorld engine writes that

“This complaint is really important, and it may shape the ways this and a number of aspects of Google’s information sources are displayed. For example, the Knowledge Graph panel.”

User Andy Langton writes that

“The easiest comparison is probably with the Google Books case,”

where the courts sided with Google. In that case, the courts determined that Google Books was a “public good,” a “transformative” medium, and that it was respectful of copyright holders.

New Ad Unit Design For Google AdSense

It’s a very minimal design – white space with just a dash of color – but that’s not what WebmasterWorld users don’t like about it. What some users don’t like is that it doesn’t really look like an ad. Martinibuster writes,

“The ad unite is nice looking and will definitely blend. But… user expectation contributes to what gets clicked. Think about this in terms of user expectation. It looks like a block of content… In short, it does not resemble anything that a site user would actually click. So in theory that ad unite may result in less clicks.”

You can take a look at an example ad in the thread, and share your thoughts!

Google’s Gary Illyes Indicates the Next Penguin Update Will be the Last

Google's Gary Illyes @methode Indicates the Next Penguin Update Will be the Last Click To Tweet

The Penguin to end all Penguins! Well, sort of. What Illyes probably means is that Penguin will move to a “real-time” model, so there will be less of the drama and nail-biting of waiting for constant updates. Martinibuster writes that a real-time model will be more fair:

“People who knowingly got spammed got what they knew were coming to them…However, updates that take several months are cruel to the businesses who are victims of poor advice, misinformed or shoddy consultants and to those who are small mom and pop amateurs who were making it up as they went along.”

User Ebuzz agrees:

“…it has been 1.5 years so far since the last update. A very long time and no end in sight. Now that’s cruel…to make people wait an eternity for a shot at redemption.”

What do you think?

Clickjacking Draws Action From Google

You may not have heard the term before – clickjacking is when you click on a video to play it, for example, and instead a new window opens up with an advertisement. Threadwatch has the details on Google’s new crusade against such practices.

Google has said:

“When our system detects a clickjacking attempt, we zero-in on the traffic attributed to that placement, and remove it from upcoming payment records to ensure that advertisers are not charged for those clicks.”

There’s a bonus discussion on WebmasterWorld, where users wonder how fair and accurate Google will be in identifying actual clickjacking attempts.

Ads in Google Get A Little Sneakier

Here’s an update to a Threadwatch report from last week! Adam W wrote last week that Google’s paid ads were starting to appear more and more organic in the E.U. That could lead to confusion over which results are paid and which aren’t. Now Google seems to be adding some new ad entries. For now,

“…it does not look like these ads appear in the standard 3-pack and will only be seen after clicking ‘more places’ on the search results page.”

What do you think? Too many ads, or is this fair play?

What ARE Long-Tail Keywords?

Here’s a compelling rant from a user on SEO Chat. User knuckles writes,

“I’m sick of seeing stuff like ‘long-tail keywords are phrases consisting of [x number of] words. A lot of experts and ‘gurus’ keep repeating this nonsense. All those graphs where 1 word is a head, 3 words is a body and 5 words is a long-tail. It’s all a bunch of crap.”

What do you think about the length of keywords and phrases? Does it matter at all? Knuckles thinks that it doesn’t:

“…keyword length has nothing to do with its properties, some short/long/medium keywords are trash some are head…”

There’s plenty of room for friendly debate in this thread!

Ethics: Name Dropping to Promote Yourself Or a Company

Over on Cre8asiteforums, folks are wondering if it’s fair or ethical to use someone’s name without their permission. Link bait projects often name people as “the top 10 in X profession” without asking them first.

The goal, of course, is to get the people on the list to link back to the article. But what if those people have moved on to different careers? What if they don’t want to be associated with X industry anymore?

Mobile Usage Trends

Over 70 pages of charts and information from comScore is up for discussion in this Cre8asiteforums thread! Users are talking about how mobile usage “continues to explode in 2016.”

You’ve probably also heard that desktop usage may have “peaked.” Are we really reaching a turning-point in how the Internet is used?

Subscribe to our search and social news on Flipboard!

View my Flipboard Magazine.

No Comments

Leave a Reply