14 Oct 2017

Google Organic Clicks Shifting to Paid, Danny Sullivan as Google’s Public Liaison and More: Weekly Forum Roundup

This week the biggest discussions centered around the shift from organic to paid over the last two years.

Also, Danny Sullivan announced that he will be working at Google in a liaison type role.

Search News Discussions:

New Findings Show Google Organic Clicks Shifting to Paid

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Growmap, shared a blog post from research from Brian Wood, SEO at wayfair.com, who stated

“Over the last two years, the total share of organic clicks on page one of our e-commerce SERPs has dropped 25% on desktop and 55% on mobile.”

Would does add the following caveat,

“It’s important to note that this type of CTR change is not true for every SERP. This data is only applicable to e-commerce intent search queries, where ads and PLAs are on nearly every query.”

Danny Sullivan joins Google as a “sort of public liaison for search”

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To quote the announcement, “…My title is still being determined, but the position will be to serve as a sort of public liaison for search. The goal is to increase the connection between those at Google who work hard on search each day and the public that depends on Google for answers. I’ll be educating the public about how search works. I’ll be exploring and explaining issues that may arise. I’ll be looking at ways to take in feedback and work for solutions to improve search going forward….”

The overall feedback from webmaster world members was that this would be positive for the webmaster community.

Featured Discussions:

Yes, Competitors Can Edit Your Listing on Google My Business EVEN IF YOU CLAIMED IT!

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According to Joy Hawkins, Merchants  do not get notified when edits are “suggested.” Any time  Joy Hawkins did hear about a notification, it was sent after the edit was live.

How “Direct Traffic” May Be Undermining Your Marketing

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Ergophobe shares some of the reasons why traffic may end up in the direct bucket in Google analytics

  • Cross-domain problems
  • Email
  • Secure to Non-Secure Referrals
  • Tracking Blockers
  • Off-line Ads

Featured Snippets Do Get Clicked

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Over on cre8asiteforums.com, members discuss if featured rich snippets help drive more traffic or if they hurt traffic. Member grumpus comments, ” It’s not surprising for many questions. There’s always the “Short” and the “Long” answer to most questions. If the short answer rings true in the snippet, then the page would logically expound on that and give the long answer as well.”

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Comments

  1. DNN October 15, 2017 at 10:52 AM

    I was always a dummy and felt stuck on stupid when trying to create low cost and effective AdWords ads. I’d write a good ad and select relevant keywords. But then, I didn’t know that general +vague keywords and phrases result in the highest CTR and eventually cost the advertiser a virtual arm + leg in ad click fees. So as I was making money back in the day with PPC clicks from advertising straight raw affiliate links, the commissions earned I ended up paying it back to Google AdWords and more. But it was also a good thing to know on a positive note that AdWords PPC advertising definitely works. 🙂

  2. Filip Zafirovski October 16, 2017 at 1:32 PM

    Great roundup Bonnie, thanks for the share.

    I want to ask you.

    How do you think these changes will affect the small business’?

    Kind regards,
    Filip

  3. DNN November 10, 2017 at 10:21 PM

    Google AdWords is highly effective for people to run ads on. If you don’t know what you’re doing in terms of selecting the right keywords and phrases and minimizing those keywords and phrases to his exact phrase and exact match and watching your cost per click, you will end up shelling out a lot of dough to Google.

  4. DNN November 20, 2017 at 9:58 AM

    Okay dokay now. Waiting patiently on your next blog so I can get educated about internet marketing. Wishing you a great week. 🙂

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