27 Feb 2014

Understanding SEO Strategies and Tactics

Posted by to Search Engine Optimization

Sometimes I will be talking about SEO with someone, and the conversation usually goes something like this, ME: “So what type of strategy are you working on?” THEM: “Well, we are building some new content and then going to try some link building. We might get into Google+….honestly not sure.” Do you see the same problem I do?

What this person just did was describe their strategy by listing a bunch of tactics. Don’t get me wrong, tactics are an absolutely essential part of every SEO strategy, but too often I see SEOs confusing tactics with strategy. A good SEO strategy strives to answer big questions with objectives that are supported with proven tactics.

Building A SEO Strategy

Questions To Consider Example Responses
What is the ultimate goal of this strategy?
  • Recover from Penguin.
  • Recover from Panda.
  • Increase organic traffic.
  • Rank for key terms.
  • Increase conversions from organic.
What are some objectives that we should strive for to reach our main goal?
  • Build more links
  • Clean up existing link profile.
  • Build more content.
  • Improve UI.
For each objective listed, what are some tactics that will help us succeed?
  • Infographics.
  • Outreach link building.
  • Social media seeding.
What metrics will we use to measure success?
  • Organic traffic.
  • Number of links.
  • Social shares.
  • Number of conversions.
  • Revenue from organic traffic.

Related posts:

  1. How To Avoid A SEO Moderation Glitch
  2. Co Citation – understanding how it effects your SEO.
  3. 5 Conversion Tactics for Increasing Revenue that Help Your SEO
  4. 5 “Panda Proof” Internal Linking Strategies

  • Like This Post? Please Share!

    Receive Our Newsletter!

    Get monthly updates on industry news and Ninja news! We greatly value your privacy. We promise never to share your email.

    Like Our Site? Follow Us!

    Connect on LinkedIn
    Subscribe to our RSS