05 Jan 2009

SEO Packages Taste Like Cookies

Abhishek Bhardwaj says SEO isn’t about packages. Eh, it maybe kind of is.

Okay, fine, SEO isn’t about the type of cookie-cutter, this-is-what-you-get-no-exceptions packages that he’s talking about in his post. You can’t buy your SEO by the pound like you can a guy (what?). Ordering X keywords, for Y months, at Z price isn’t going to get you the SEO results you’re looking for.  Rankings, like life, take more effort than that. You have to work for what you want.

SEO’s not rocket science but it’s not like baking a batch of sugar cookies either.

Or€¦on second thought, maybe it is.

Think about it. Your mother (or Michael Gray) and Martha Stewart may both have a favorite sugar cookie recipe. And the basic ingredients are probably the same, but it’s the finesse and the details that make Martha’s cookies trump your dear old mothers (even though your mom’s cookies contain 100 percent more love). The same is true for SEO. The rankings are in the details and the finesse.

When done correctly, SEO packages can help make sure those details aren’t missed. There’s something to be said for a multi-part, packaged SEO strategy. One that contains many different ingredients and flavors that combined create a much tastier cookie. Something that melts in your mouth and gives you far better Internet marketing success than you could have gotten independently.

I suppose I just take issue with the term “package SEO” being used to mean something bad. It doesn’t have to be dirty. The package refers to the ingredients, not the actual measurements for how much sugar, flour, and, um, whatever else is in sugar cookies (I know. I fail at being a girl. This is why I’m single.) goes into it. We may offer you a “package” of SEO services that we think you’d benefit from (some content creation, a heavy helping of social media and just a dash of reputation management), but that doesn’t mean those service aren’t customized for you. They absolutely are.   The package was created based on your individual needs.   We looked at your site, ran it through our spice cabinet of services and then took out the ones that we think would complement you best.  (I’m beating this analogy to death, aren’t I? Okay, I’ll stop.)

I like the packaged SEO approach because I think it ensures you’re covering all angles.  By designing a multi-part SEO strategy that includes SEO reporting, link building content creation, etc, we know you’re creating a stronger campaign. A campaign that takes everything else we’re doing for you into account so that it’s being done in unison and in the right order. That’s the kind of SEO we believe in and what we want to offer our clients.

So don’t be turned off by the term SEO package. Or at least not until you hear about how that package is created and what goes into building it. If the SEO company you’re talking to is only offering you an out-of-the-box strategy, then you have my complete permission to take that box and hit them in the face with it. But there’s a chance they’re offering you something much more. Like the greatest sugar cookie ever created. Mmm€¦


  1. Zane DeFazio January 5, 2009 at 2:21 PM

    Those look like the sugar cookies I watched Rhea make.

  2. Lisa Barone January 5, 2009 at 2:46 PM

    No. Rhea made *bad* sugar cookies.

  3. asdimoro January 6, 2009 at 8:46 AM

    mmmm cookies…ok now I’m hungry

  4. Megan Slick January 6, 2009 at 8:52 AM

    Lisa it is 7:52am and I want a sugar cookie!

  5. Lisa Barone January 6, 2009 at 9:06 AM

    Hee. Sorry. You should have seen me trying to find pictures of sugar cookies. I kept IMing QualityGal things like “look! nom nom nom”.


  6. QualityGal January 6, 2009 at 2:31 PM

    You were tormenting me with pictures of cookies! Evil, I tell you!

    And if you want, I bet I could teach you and Rhea how to make good sugar cookies. Christine is an awesome baker, but I’m not sure if she can do simple things for a remedial baking class.

  7. SearchCap: The Day In Search, January 6, 2009 January 6, 2009 at 2:59 PM

    […] SEO Packages Taste Like Cookies, We Build Pages […]

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