14 Feb 2013

Maybe You Shouldn’t Hire A SEO For Link Building

chain against a blue sky So you have finished all your on page optimization, you have killer content, and now all you need are some juicy backlinks! Even though your content is stellar, and you are developing a good social presence, you might need some help building links. Because the hard truth is, if you are in a competitive niche, links are hard to come by.

But you don’t have time, and really need help to get the links that will make the big difference. If you have the money, the next step should be to hire someone to help you. Most of you will rush out to hire a SEO to start getting your links. But you might be surprised to hear a SEO might not be your best option. At least that’s what Julie Joyce has been saying lately. I am not 100% sure of Julie’s logic, but I completely agree. You see, SEO and link building are two different processes all together.

Link building is obviously a big part of the overall process, but it speaks to an area of SEO that is specialized and unique. Here at IMN we have an amazing team of link builders, that build links all day long, and as such they are true specialist. Link building is so specialized that many link builders end up developing characteristics and skills that many SEOs never hone in on.

5 Skills Found In Amazing Link Builders

  1. Good Communication – At the core of every stellar link builder is an amazing communicator. We have all heard that link building is all about relationship building, and relationships start with good communication. Strong link builders know how to talk to people and develop trust. Some of the best link builders I have known over the years would be amazing sales people for the same reasons!
  2. Well Organized – How do you manage prospect lists of hundreds of contacts for multiple campaigns? And then track responses, and correspond with them? You develop a system that is very well organized. Good link builders are extremely well organized and can manage multiple tasks at once. Excellent link builders are so organized; they can tell you their success rates, what time of the day they were successful on, and other data points that help them perfect their process.
  3. Awesome Research Skills – Good links require lots of work, and many times that means lots of research. Tracking down prospects, contact information, and sometimes social media accounts all requires lots of research gusto. Awesome link builders understand the right questions to ask that will guide their research in the right direction.
  4. Relationship Building – Good SEOs understand the relationships found between web sites and search engines. Good link builders understand the relationships between human beings. A good SEO can tell you all of the technical aspects of a web site’s HTML and IA. A good link builder can tell you who the site’s target audience is, and how to get them to link to it. Doing that successfully, all comes down to understanding the basis for human relationships.
  5. Leveraging Content – Good SEOs know how to optimize great content to rank. Good link builders know how to build great content. They also understand that sometimes it isn’t about quality but more about what type of content will “work”. They can identify a prospect and know exactly what that person will link to, and build it. That’s the difference, SEO’s optimize, link builders strategize.


  1. Karthikh Venkat February 17, 2013 at 1:57 AM

    A good article about SEO Link Building. I am a beginner in SEO arena. This Blog is really useful for me. Thanks. 🙂

  2. Mark Thomas Walters February 17, 2013 at 3:31 AM

    Link building is definitely a unique skill. Ideally, it should be done by the business itself or by specialist link builders. Most small businesses don’t have the time to do itself themselves though, and are already paying an SEO company for general SEO. It’s often not viable for them to pay for a link builder on top of what they’re already paying an SEO company. Maybe the SEO company should have a team of specialist link builders, but for, say, $300 a month, there’s only so much a business can expect to be done.

  3. Jo Ann Mclellan February 26, 2013 at 2:06 PM

    Who would you recommend as a Link Building Ninja??

  4. March 8, 2013 at 8:39 AM

    Well If you are looking forward towards link building over Social Media, than I guess you should be going with a Social networking engine, as it allows you to auto post your desired content to over 50+ social sites with just a click of a button.

  5. Asher Elran September 25, 2013 at 7:55 PM

    I liked the article but this part “You see, SEO and link building are two different processes all together” I do not agree with. If someone offers their SEO services while has no skills in building links, they are just not good at what they do. Optimizing on-page and hoping your site (or your clients site) will see the light of the day is not a good strategy. If someone clams to be good at at SEO they should have decent link building skills.

  6. Marty Rogers March 8, 2014 at 4:08 PM

    Just over one year since this post was written, and link building is still as strong as ever.

    I loved that video Matt Cutts released recently about the dramatically worse search results when backlinks were removed as a ranking signal in Google Search.

    Keep building!

  7. Biljana March 5, 2015 at 10:20 AM

    Even if this is a post from 2013, these are still the most important aspects to consider when hiring a link builder. Somehow this services is going down, but that should not be so, link building still works only if done well.

  8. Simon April 1, 2015 at 4:45 AM

    I think the most important things to consider are being well organised and being a good communicator, if you’re not organised you’re going to be going over the same things over and over again – only finding the quick wins and not getting to the nitty gritty of the more problematic link acquisitions. On top of this, building up relationships, especially when thinking about local link building (where you might actually go and see someone) is vital in getting the best results.

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